Leasing Director

Pomeroy Living Northville
Location: 40033 W Eight Mile Road, Northville, MI 48167
Work Setting: Assisted Living / Senior Living / Sales and Marketing / Admissions
Employment Type: Full-Time Opportunities May Be Available
Pay Range: Estimated $60,000–$85,000 annually, plus commission opportunities; earning potential may vary based on experience, occupancy goals, move-ins, and commission structure
Commission: Over $1,000 commission per move-in may be available

Position Summary

Pomeroy Living Northville is seeking a dynamic, motivated, and results-driven Leasing Director to support occupancy growth and lead community sales efforts. The Leasing Director is responsible for developing sales and marketing strategies, building referral relationships, conducting outreach, guiding families through the admissions process, and helping prospective residents transition into the community.

This position is a strong fit for a sales professional with healthcare, assisted living, senior living, marketing, admissions, or community outreach experience who enjoys relationship-building and helping families make important care decisions.

Key Responsibilities

Occupancy Growth and Sales Goals

• Develop and implement strategic sales and marketing plans to meet and exceed community census goals.

• Support annual budget projections through consistent occupancy growth.

• Track, review, and analyze sales data to identify trends, barriers, referral patterns, and opportunities for improvement.

• Manage lead follow-up, tours, family communication, and move-in progress.

• Maintain accurate sales notes, pipeline activity, and lead status updates.

• Help improve inquiry-to-tour, tour-to-deposit, and deposit-to-move-in conversion rates.

Relationship Building and Referral Management

• Build and maintain strong relationships with referral sources, including hospitals, physicians, insurers, case management companies, healthcare agencies, rehabilitation centers, discharge planners, and community partners.

• Conduct daily outreach to referral sources to generate leads and increase community referrals.

• Represent Pomeroy Living professionally with healthcare partners, families, residents, vendors, and community stakeholders.

• Organize and host informational events for referral sources, community members, families, and residents.

• Maintain consistent communication with referral partners to promote services and strengthen long-term relationships.

Admissions Process Management

• Conduct pre-admission screenings of potential residents to help determine level of care and service needs.

• Guide families through the admissions process in a supportive, professional, and compassionate manner.

• Provide accurate and engaging information about the community’s services, amenities, care options, and lifestyle.

• Coordinate with nursing, administration, care staff, and other departments to support a smooth move-in process.

• Help ensure families understand next steps, required documents, care expectations, and community benefits.

• Support a positive experience for prospective residents and families from first inquiry through move-in.

Marketing and Community Outreach

• Develop and implement marketing strategies to promote Pomeroy Living Northville and its services.

• Promote the community to the managed care industry, healthcare partners, referral sources, and the broader community.

• Represent the community at networking events, industry events, community meetings, and outreach opportunities.

• Support brand awareness, community reputation, and relationship-based marketing efforts.

• Identify new referral opportunities and community partnerships.

Required Qualifications

• Minimum of three years of experience in healthcare sales and/or marketing required.

• Assisted living, senior living, healthcare, home care, rehabilitation, skilled nursing, or related experience preferred.

• Proven track record of achieving sales goals and driving occupancy growth.

• Excellent communication, interpersonal, and presentation skills.

• Strong organizational, time management, and problem-solving skills.

• Ability to build and maintain strong relationships with diverse stakeholders.

• Knowledge of the assisted living industry and the needs of seniors.

• Proficiency in CRM software and Microsoft Office Suite required.

• Must be professional, goal-oriented, dependable, and comfortable with daily outreach.

• Must be able to complete required onboarding, background checks, and employment screenings.

Preferred Qualifications

• Experience with senior living leasing, admissions, move-ins, tours, and family consultations.

• Experience working with hospitals, physicians, discharge planners, case managers, insurers, and healthcare agencies.

• Experience using CRM systems to track leads, referrals, sales activity, and occupancy goals.

• Strong public speaking, networking, event planning, and relationship-building skills.

• Ability to explain care options and community services clearly to families and referral partners.

• Strong understanding of senior care needs, family decision-making, and assisted living admissions.

Schedule and Hours

Schedules may vary based on sales goals, tours, family needs, events, and referral partner availability.

Possible schedule needs may include:

• Full-time schedule

• Weekday business hours

• Occasional evening events

• Occasional weekend tours or community events

• Networking events

• Referral partner meetings

• Flexible scheduling based on occupancy and admissions needs

• In-person work at the community with outside sales and outreach responsibilities

Final schedule, hours, commission structure, and event expectations should be confirmed directly with Pomeroy Living during the interview process.

Benefits

Pomeroy Living may offer the following benefits:

• Competitive salary

• Commission opportunities, including potential earnings over $1,000 per move-in

• Comprehensive benefits package

• Paid time off, with accrual beginning on day one of orientation

• Paid holidays

• Access to up to 50% of earned pay daily

• Flexible scheduling

• Company-paid life insurance for full-time staff

• Priority Health medical insurance

• Delta Dental insurance

• Vision insurance

• 401(k) retirement plan

• Career advancement opportunities

• Training and development support

Final benefit and commission eligibility may depend on employment status, performance, and company policy and should be confirmed directly with the employer.

Physical and Work Environment Requirements

This position requires working in a senior living sales, marketing, and admissions environment. Candidates should be able to:

• Sit, stand, walk, and move throughout the community during tours and events.

• Travel locally for outreach, networking, referral meetings, and community events.

• Use a computer, CRM system, email, Microsoft Office, phone, and office equipment.

• Communicate with families, residents, referral sources, vendors, and staff in a professional manner.

• Maintain confidentiality when handling resident and family information.

• Manage multiple leads, deadlines, appointments, and follow-up tasks.

• Work in a fast-paced, goal-driven environment.

Who Should Apply

This position may be a good fit for candidates who:

• Have healthcare sales or marketing experience.

• Have assisted living, senior living, home care, rehabilitation, or healthcare admissions experience.

• Enjoy building relationships with referral partners and families.

• Are comfortable with outreach, networking, tours, follow-up, and closing move-ins.

• Are goal-driven and motivated by occupancy growth and commission opportunities.

• Have strong communication and presentation skills.

• Are organized, professional, and results-oriented.

• Want to help seniors and families find the right care environment.