About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role Summary & Impact
The Senior Investment Associate handles day to day management (negotiating, managing and executing) of the digital and integrated video spend and negotiations for their assigned clients. You will provide strategic market insights, trends and pricing benchmarks, oversight and management of spending across major vendors while monitoring client budgets and adherence to KPIs. Work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy. As the Senior Associate, Client Investment, you will implement media negotiations and buying/activation for one or more assigned accounts. You will provide strategic market insights, trends and pricing benchmarks, oversight, and manage spending across major vendors while monitoring client budgets and adherence to KPIs. You will also work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy.
Key Responsibilities
Integrate with the Communication/Strategic Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
Participate in vendor RFP selection
Help manage RFP process (all digital channels, where applicable)
Help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of assigned account(s)
Demonstrate better pricing, efficiencies, and impact by consolidating buys across partners, Agency and GroupM
Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
Develop Partner Scoring Model (ranking for buy development)
Gain approval for all supply sources on tactical buys internally
Develop tactical buy with larger Investment team
Assist the Associate with entering the partner buys into Buy platforms, sending out IO/Contracts and preparing campaign for launches (trafficking, setting up ad serving, etc.)
Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurring
Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations
Create Partner POVs
Keep current on partner and marketplace innovations, ad models, and technologies
Proactive in following up on client team requests with a key awareness of client deadlines
Follow key investment tenets around KPIs
Actively participate in department projects/committees
Estimate, update and adjust all ratings per demographic, per quarter.
Analyze upfront network proposals and create recommendation books.
Issue order letters.
Negotiate all rates, special placement and added value per the determined strategy.
Negotiate optimum buys in terms of cost efficiency, goals delivery and vendor agreements.
Ensure the documentation of all negotiations, makegoods and credits.
Ensure the accuracy of Donovan inputting, buys and order forms.
Analyze buy performance, i.e. post-buys, positioning reports.
Collaborate with Analytics to identify and activate buy optimizations
Track media expenditures to ensure agency and budget compliance.
Manage monthly billing
Run commercial time period rotation and pod position reports.
Oversee management of commercial inventory allocation and maintenance process, including monitoring audience delivery, and negotiating makegoods.
Maintain communication with Communications Planning team to ensure timely delivery of requests.
Maintain working relationships with vendors to ensure quality buys.
Collaborate with the media team members to resolve media billing issues.
Attend media presentations internally and outside the Agency.
Maintain up to date knowledge of the national broadcast marketplace and its opportunities.
Requirements
Bachelor's degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
1+ years of prior digital or Video investment experience desired
Assist the Associate and help guide them on their roles and responsibilities, their workload and development
Build and maintain strong relationships with media, technology, analytics and GroupM teams as well as media and technology publishers
Foster camaraderie within the Investment team and with all key stakeholders they support
Educate media teams on the investment process
Provide guidance to team members and nurture/promote team environment
Train employees on tools and best practices
Be capable of working successfully within a team as well as independently * Thorough understanding of the media... For full info follow application link.
GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity.?We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.
