| Position Title: | Digital Marketing Specialist | |
| Location: | Grand Rapids | |
| Department: | 71200 - Web Content | |
| Advertised Salary: | $45,000-$48,000. Salary commensurate with education, experiences, and other requirements. | |
Benefits:
| Comprehensive benefits package (health care, vacation, etc.). Please see the following link for a list of benefits offered with this position. Admin / Admin Temp Benefit Plans | |
| FLSA: | Exempt | |
| Temporary/Continuing: | Continuing | |
| Part-Time/Full-Time: | Full-Time | |
| Union Group: | N/A | |
| Term of Position: | 12 Month | |
| At Will/Just Cause: | At Will | |
| Summary of Position: | • Reporting to the Executive Director of Digital Experience, the Digital Marketing Specialist Web Content is responsible for developing and maintaining engaging, search-optimized website content that supports Ferris State’s marketing and enrollment efforts.
• This role collaborates across departments to manage web updates, oversee academic program landing pages, and support internal communications.
• They also play a critical role in Search Engine Optimization (SEO) strategy, keyword tracking, and organic content development to improve search rankings and user engagement. | |
| Position Type: | Staff | |
| Required Education: | • Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field. | |
| Required Work Experience: | • 2+ years of professional experience (including internships) in website content creation, SEO strategy, and/or digital communications.
• Hands-on experience with web content management systems (Omni CMS, WordPress, Drupal, or similar).
• Strong understanding of SEO best practices, keyword tracking, and content optimization.
• Experience writing and managing web content, blogs, and long-form digital content. | |
| Required Licenses and Certifications: | | |
| Physical Demands: | - Office Environment
- Bending
- Carrying
- Moving
- Reaching
- Sitting
- Twisting
- Repetitive movement
| |
| Additional Education/Experiences to be Considered: | • Experience with Google Analytics and/or other digital analytics platforms
• Experience with Slate and/or other customer relationship management platforms (CRM)
• Experience working in higher education marketing.
• Proficiency in Google Analytics, Google Search Console, and SEO research tools (SEMrush, etc.).
• Basic knowledge of HTML, CSS, and accessibility best practices (WCAG, ADA compliance). | |
| Essential Duties/Responsibilities: | • Develop and maintain engaging, search-optimized web content that supports university marketing efforts.
• Collaborate with departments across campus to update key webpages and ensure content accuracy.
• Oversee the development and optimization of academic program landing pages to improve engagement and conversion.
• Demonstrates an understanding of diversity, equity, inclusion and belonging, especially in working relationships with students, faculty, staff, and community members.
• Support, promote, and develop university student enrollment and retention initiatives.
• Support marketing operations by creating landing page content for paid campaigns as needed.
• Manage Ferris360 (student/employee portal), internal communications, ensuring critical updates reach students and employees.
• Contribute to SEO strategy, including; keyword research, on-page optimization, and site performance tracking.
• Track and analyze organic search performance and making recommendations for improvements.
• Develop and manage blog and long-form content to drive organic traffic growth.
• Provide training for new website editors to ensure consistency and usability across the university website.
• Collaborate with web developers to develop landing pages and website features.
• Any other duties assigned within the position classification area. | |
| Marginal Duties/Responsibilities: | • Assist in website design initiatives and digital experience improvements.
• Support marketing and admissions teams with web-related analytics and reporting. | |
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