Retail & Events Team Lead
Location: Kalamazoo, MI
Job Type: Full-Time
Pay: $17–$40+/hour (Base Pay + Uncapped Performance Bonuses)
All Weather Seal of West Michigan is hiring a Retail & Events Team Lead to support our growing Field Marketing team throughout the Kalamazoo region. In this role, you'll lead Marketing Representatives at retail partner locations, home shows, community events, and trade shows while helping generate qualified homeowner appointments for one of Michigan's leading home improvement companies. If you're ready to take the next step in your leadership career with a company that promotes from within, we'd love to meet you.
Award Winning: 2026 Best and Brightest Company to Work For.
Why Join All Weather Seal?
- Earn $17–$40+/hour (Hourly Base Pay + Uncapped Performance Bonuses)
- Flexible Full-Time Schedule
- Paid Leadership Training & Professional Development
- Health, Dental & Vision Insurance
- 401(k) with Company Match
- Paid Time Off
- Tuition Reimbursement
- Employee Referral Bonus Program
- Career Advancement into Marketing Management & Leadership
- Established Company with Over 40 Years of Success
- Positive, Competitive, Team-Oriented Culture
What You'll Do
As the Retail & Events Team Lead, you'll help lead and develop a team of Retail & Events Marketing Representatives while ensuring outstanding customer engagement and lead generation performance.
Team Leadership
- Coach, mentor, and motivate Retail & Events Marketing Representatives
- Lead by example through positive customer interactions and strong personal performance
- Conduct daily coaching, team huddles, and on-site training
- Help onboard and develop new team members
- Foster a competitive, supportive, and accountable team culture
Retail & Event Operations
- Oversee daily operations at retail partner locations, home shows, trade shows, and community events
- Ensure booths, displays, and promotional materials are professional, organized, and customer-ready
- Coordinate event setup, breakdown, staffing, and scheduling
- Build positive relationships with retail partners, event coordinators, and community organizations
- Maintain inventory of marketing materials and promotional displays
Performance Management
- Monitor team lead generation, appointment-setting, and productivity metrics
- Provide real-time coaching to improve customer engagement and results
- Help the team achieve daily, weekly, and monthly performance goals
- Maintain accurate reporting and CRM documentation
What We're Looking For
- Leadership experience in retail, marketing, events, sales, hospitality, or customer service preferred
- Outgoing personality with excellent communication skills
- Passion for coaching, mentoring, and developing others
- Organized, dependable, and goal-oriented
- Strong customer service and relationship-building abilities
- Reliable transportation
- Ability to work evenings and weekends as event schedules require
- Valid driver's license
Previous leadership experience is helpful but not required. We provide paid leadership training for motivated candidates.
Career Growth Opportunities We invest in developing leaders from within. Successful Team Leads can advance into:
- Retail & Events Assistant Manager
- Event Manager
- Field Marketing Manager
- Regional Marketing Manager
- Brand Manager
- Sales Representative
- Marketing Leadership
- Operations Leadership
Your growth is based on your performance, leadership, and commitment.
About All Weather Seal
For over 40 years, All Weather Seal of West Michigan has been one of Michigan's most trusted home improvement companies, specializing in premium replacement windows, bathroom remodeling, metal roofing, and energy-efficient home improvement solutions.
