Canvass Team Lead – Field Marketing
Location: Cadillac, MI
Job Type: Full-Time
Compensation: $50,000–$85,000+ per year (Base Salary + Personal Performance Bonuses + Team Performance Bonuses)
Award Winning: 2026 Best and Brightest Company to Work For
All Weather Seal of West Michigan is hiring a Canvass Team Lead to lead our Northern Michigan Field Marketing team. This is a hands-on leadership position where you'll develop canvassers, drive appointment generation, and help fuel the growth of one of Michigan's premier home improvement companies. This isn't a desk job—you'll coach in the field, lead by example, and help your team reach new levels of success every day.
Why Join All Weather Seal?
- $50,000–$85,000+ Annual Earning Potential
- Base Salary + Personal Performance Bonuses + Team Performance Bonuses
- Paid Leadership Training & Professional Development
- Clear Career Advancement Opportunities
- Promote-from-Within Culture
- Health, Dental & Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
- 401(k) with Company Match
- Paid Time Off
- Tuition Reimbursement
- Employee Referral Bonus Program
- Established Company with Over 40 Years of Success
What You'll Do
As the Canvass Team Lead, you'll lead, coach, and develop a team of Field Marketing Representatives while helping generate qualified homeowner appointments.
Team Leadership
- Lead daily canvassing activities alongside your team
- Coach and mentor canvassers through ride-alongs and field training
- Conduct daily team meetings, goal-setting sessions, and performance reviews
- Recruit, onboard, and train new Field Marketing Representatives
- Foster a positive, competitive, and accountable team culture
Performance Management
- Monitor appointment generation, lead quality, and conversion metrics
- Track individual and team KPIs, including appointments set, demos completed, and conversion rates
- Identify coaching opportunities and implement performance improvement plans
- Celebrate team successes while maintaining high accountability standards
Field Marketing
- Engage homeowners through face-to-face conversations in residential neighborhoods
- Generate qualified leads and schedule free in-home consultations
- Represent All Weather Seal professionally within the community
- Lead by example through personal production and strong work ethic
What We're Looking For
- Leadership experience in canvassing, field marketing, sales, or customer-facing roles preferred
- Proven success in appointment setting, lead generation, or commission-based performance
- Strong communication, coaching, and motivational skills
- Competitive mindset with a passion for developing people
- Self-motivated, organized, and results-driven
- Comfortable working outdoors and leading in the field
- Valid driver's license and reliable transportation
- Ability to work afternoons, evenings, and weekends as needed
Career Growth Opportunities
We believe leadership is earned through performance and developed through coaching.
Successful Canvass Team Leads have opportunities to advance into:
- Canvass Manager
- Field Marketing Manager
- Regional Marketing Manager
- Sales Representative
- Sales Manager
- Territory Leadership
- Operations Leadership
We promote from within whenever possible.
About All Weather Seal
For over 40 years, All Weather Seal of West Michigan has been one of Michigan's leading home improvement companies, specializing in replacement windows, bathroom remodeling, metal roofing, and energy-efficient home improvement solutions.
