Description
Crain Communications is seeking an Associate Director, Growth Marketing to join a dynamic and results-driven subscriptions team driving growth across the Crain portfolio of premium brands including Ad Age, Automotive News, Crain's City Brands, Global Polymer Group, Modern Healthcare, and Pensions & Investments.
You will play a critical role in building and optimizing user journeys to engage and move prospective audiences through the conversion funnel. This could be a great role for you if the idea of leading data-driven initiatives that produce incremental order volume and revenue growth excites you. The role will manage a direct report as well as a vendor and, as a result, being adept at partnering with multiple internal and external teams to get things done is paramount to success.
If you are self-motivated, want to play an important role shaping the future of a subscription business, and have experience leading teams, this could be an exciting opportunity for you.
Responsibilities:
Customer segmentation:
Partner with research and editorial teams to understand the unique value proposition of our brands' subscription products and how they meet the needs of different audiences
Partner with the pricing and analytics team to identify and target customer segments with acquisition offers and build marketing plans to deliver these offers based on their likelihood to subscribe
Partner with onsite testing and marketing automation teams to build, test, measure, and continually optimize programs
Conversion optimization:
Partner with research and analytics to identify subscriber conversion opportunities across audiences and the conversion funnel
Partner with editorial, onsite testing, and marketing automation teams to test and optimize programs including engagement and conversion journeys
Manage day-to-day relationship with our paid media agency with responsibility for messaging/creative, testing strategy, customer acquisition cost, performance, and budget pacing across brands and channels
Traffic and lead generation:
Fill top of funnel and increase volume of registered users via paid media and on-site marketing efforts to fuel subscription growth
Lead prospective subscriber engagement efforts in partnership with product and marketing automation teams across owned and operated channels
Partner with brand marketing and events teams to collaborate on opportunities for lead generation and conversion for both individual and group audiences
Required Skills:
Understanding of business goals, how marketing metrics and KPIs align with overall business objectives, and ability to translate data insights into actionable marketing strategies
Experience directly executing or managing paid media programs, specifically search and social
Experience with marketing technology including marketing automation platforms including ESPs (Sailthru preferred) and analytics programs and tools (Adobe Analytics, Google Analytics, Tableau)
Understanding of customer data and experience implementing meaningful targeting, segmentation, and personalization
Track record of developing testing agendas and activating A/B tests with measurable results
Excellent oral and written communication skills; ability to work effectively across technical and non-technical stakeholders
Willingness to collaborate in a multi-brand, cross-functional environment.
Continuous learning and staying-up to date with latest developments in subscriptions, marketing, and data analytics
Other Qualifications:
Bachelor's degree, preferably in marketing, business, communications, or related field
7+ years experience, preferably in marketing or with a retail, ecommerce, or subscription business
2+ years managing direct reports or vendors
Preference for working in Detroit, but open to remote work for the right candidate
This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.
Pay Transparency Disclosure:
The estimated salary range for this position is $120,000 to $140,000.
The final salary offering will take into accounta wide range of factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.
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About Crain Communications:
Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are the most influential media properties in the industries and communities they serve, including Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, as well as Crain's regional business brands. For more than a century, our dedication to deep... For full info follow application link.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information.
