At FNBO, our employees are the heart of our story-and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success.
Our Modern, Flexible Workplace:
We believe in a Modern, Flexible Workplace, and we are continuously exploring advancements in technology and office environments to make it easier to collaborate and connect with customers and coworkers.
This role is open to either hybrid (Omaha Metro) or remote work, depending on the location of the incumbent. If hybrid, it is anticipated that an incumbent in this role will work onsite for three (3) or more days a week and will have a dedicated workspace when working onsite. Work location is subject to change based on business needs. If remote, it is anticipated that an incumbent in this role will work remotely 100% of the time and will share a hoteling workspace if/when working onsite, as determined by business needs. The incumbent can work remotely from anywhere in the United States, unless otherwise specified in the job posting. Work location is subject to change based on business needs.
Summary of the Job:
The Direct Mail Marketing Strategy Director is responsible for driving the acquisition direct mail strategy for our credit card portfolio. This role owns the development and execution of marketing plans focused on profitability, segmentation, and targeting, ensuring initiatives are aligned with enterprise goals and risk tolerance.
As a key strategic influencer, this individual partners across the organization-working with leadership, cross-functional teams, and external partners-to clearly communicate direction, secure buy-in, and deliver innovative, data-driven solutions. This role is critical in driving profitable growth within the Partner Segment through thoughtful strategy, analytical insight, and cross-functional collaboration.
About This Role:
Strategic Leadership & Channel Growth
Serve as the enterprise leader and subject matter expert for the direct mail channel within credit card acquisition.
Define and evolve the long-term vision, strategic roadmap, and investment plan for direct mail.
Establish strategic priorities for the channel based on performance trends, market shifts, and organizational goals.
Advocate for the direct mail channel across the business, clearly articulating its value, role, and future potential.
Collaborate with executive leadership to integrate direct mail strategy into broader marketing and business objectives.
Partner with Legal, Risk, and Compliance to align channel strategy with regulatory and risk frameworks.
Campaign Development & Execution
Develop and manage the annual direct mail marketing calendar.
Design campaign-level strategies including offer structure, pricing, segmentation, and test plans.
Work closely with Account Executives and partner contacts to ensure campaigns align with broader partner goals.
Manage campaign P&L, ensuring profitability and strategic alignment.
Oversee channel budget and resource allocation.
Performance Analysis & Optimization
Analyze campaign and channel-level performance, identifying optimization opportunities.
Translate data into actionable strategies and persuasive narratives for leadership and stakeholders.
Collaborate with Credit, Decision Sciences, and Finance to ensure strategies are backed by sound data and modeling.
Execution Partnership & Enablement
Guide implementation teams to ensure campaign execution aligns with the strategic vision.
Provide clear direction on segmentation, creative requirements, and test strategy.
Ensure marketing activities are executed accurately and compliantly.
Compliance
Adhere to and promote compliance with the Bank's BSA/AML Program, including:
Complying with Customer Identification and Due Diligence policies
Monitoring and reporting suspicious activity
Completing required compliance training in a timely manner
The Ideal Candidate for This Role:
Key Skills:
Excellent communication and storytelling skills; comfortable presenting to senior leaders and external partners
Demonstrated ability to influence across a matrixed organization
Passion for innovation, learning, and continuous improvement
Minimum Qualifications:
Required:
Bachelor's Degree in Marketing, Business, or a related field required
8+ years of experience in direct marketing, preferably within credit cards or financial services
Detail-oriented, with exceptional project management and prioritization skills
Strong analytical and financial acumen with experience in P&L ownership
Proven leadership in setting strategy and guiding cross-functional teams toward a shared vision
Compensation:
Compensation range (base pay): $95,857.00-$162,957.00
This role may have a specific starting pay within this range.
Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level.
Benefits Overview:
We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs:
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
Short-Term/Long-Term Disability Insurance
Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/.
For additional information regarding compensation and benefits, e-mail FNBO at [email protected]. To ensure you receive a response, include the number of this job (listed... For full info follow application link.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
