Department:104200 HCP Marketing
Location:San Diego, USA- Remote
Be a part of a global team that is inspired to make a difference in the lives of people living with rare disease.
At Travere Therapeutics, we recognize that our exceptional employees are vital to our success. We are a dedicated team focused on meeting the unique needs of rare patients.Our work is rewarding - both professionally and personally - because we are making a difference. We are passionate about what we do.
We are seeking talented individuals who will thrive in our collaborative, diverse, fast-paced environment and share in our mission - to identify, develop and deliver life-changing therapies to people living with rare disease. We stick by our values centered on patients, courage, community, and collaboration to pursue our vision of becoming a leading biopharmaceutical company dedicated to the delivery of innovation and hope to patients in the global rare disease community.
At Travere Therapeutics, we are in rare for life. We continue to courageously forge new paths as we move toward a common goal of elevating science and service for rare patients.
Position Summary:
The Associate Director, US Healthcare Provider (HCP) Marketing is responsible for supporting HCP marketing activities for first-in-class FILSPARI (sparsentan). FILSPARI is currently approved in the US for the treatment of IgA nephropathy (IgAN), a rare kidney disease, and is in development for another rare kidney disease, Focal Segmental Glomerulosclerosis (FSGS). This position will report to the Senior Director, HCP Marketing and will help drive the growth trajectory for FILSPARI.
The preferred applicant for this role should have demonstrated ability in the development of marketing tactics for both in-market and launch pharmaceutical products, ideally with experience in rare disease and/or nephrology. This role will lead the planning and execution of branded and disease state education marketing tactics for FILSPARI, with a primary focus on digital and non-personal promotional tactics.
Responsibilities:
* Lead the planning and execution of healthcare provider-directed branded and disease state education digital marketing tactics (e.g., banner ads, endemic display, SEO / paid search, custom media content, etc.) for FILSPARI across current and potential future indications
* Partner with media agency to develop annual HCP Strategic & Tactical Media Plan and evolve in-year as needed in response to brand performance and market landscape evolutions
* Lead development of media analytics / tracking plans and reporting to internal stakeholders
* Execute data- & insight-driven, ongoing media mix optimizations to achieve strategic objectives
* Provide strategic oversight to Travere-wide digital ecosystem / touchpoints for HCP customers
* Partner with Associate Director, HCP Marketing on development of HCP-directed personal promotion assets with digital interdependencies (e.g., websites, videos, rep-triggered emails, etc.)
* Represent Digital / Media in ongoing Brand & Tactical Planning for the Healthcare Provider marketing team aligned with strategy and evolving landscape dynamics
* Ensure that the FILSPARI positioning, branding and messaging are integrated across all promotional communications to healthcare providers
* Engage and manage agencies of record to execute relevant projects
* Ensure deliverables are within budget and achieve business objectives
* Partner cross-functionally with Sales Leadership, Medical Affairs, Regulatory Affairs, Commercial Analytics, Market Access, Patient Advocacy and Patient Services to drive key cross-functional strategic initiatives in support of the continued growth of FILSPARI
Education/Experience Requirements:
* Bachelor's Degree in Business or relevant Life Sciences discipline. Advanced degree preferred but not required. Equivalent combination of education and applicable job experience may be considered.
* 8+ years' Marketing experience in the biotechnology, pharmaceutical industry, or related agency experience with demonstrated advancement in roles and scope
Additional Skills/Experience:
* The ideal candidate will embody Travere's core values: Courage, Community Spirit, Patient Focus and Teamwork
* Consistent history of strong performance and leadership across pharmaceutical product marketing; product launch experience preferred, but not required
* Demonstrated ability to develop strong working relationships with internal stakeholders and achieve buy-in and strategic alignment among cross-functional teams
* Self-starter with strong business acumen to quickly assess and triage key priorities / tactics
* Strong project management skills with history of creating and managing complex project plans, timelines, and budgets across multiple vendors / service providers
* Agility in adapting to evolutions in strategic priorities, demonstrating flexibility to quickly implement new strategies and tactics to achieve evolving objectives
* Experience achieving commercial business objectives within a highly regulated environment
* Experience developing and executing upon market insights in support of business objectives
* Strong curiosity and willingness to learn quickly and roll up their sleeves
* Exceptionally strong attention to detail and overall organization
* Excellent interpersonal skills as well as verbal and written communication skills
* Ability to travel up to 30% domestically
* All positions have an essential job function to be able to perform face to face work with colleagues and/or onsite in San Diego. No role is expected to be 100% remote.
Total Rewards Offerings:
Travere provides comprehensive total rewards offerings that demonstrate our commitment as a diverse, equitable, people-centric, and pay-for-performance... For full info follow application link.
Travere Therapeutics, Inc. is an EEO/AA/Veteran/Disability Employer
