Job Summary
Sr. Associate, Paid Planning & Buying (Media Planner equivalent) The Company: Resolute Digital is a data driven marketing and technology agency. Resolute has deep expertise in website analytics, search engine marketing, performance marketing, mobile and web design. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated digital mobile and paid media solutions for some of the world's leading companies and brands. Resolute is part of Weber Shandwick a leading global communications and engagement firm in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The firm's diverse team of strategists, analysts, producers, designers, developers and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE: IPG).
Job Description
Role and Responsibilities: The Sr. Associate would be responsible for overseeing and executing cross-channel media planning/buying and client service activities associated with assigned accounts. You would collaborate with clients and internal agency stakeholders in a fast-paced, results-oriented environment, while maintaining and growing successful client relationships. If you are passionate about analyzing data, thinking creatively, and coming up with innovative media strategies to deliver to clients, then this is the job for you!
External Relationship Management:
Assists account lead in maintaining and growing successful client relationships
Acts as a point of contact for designated clients and is responsive to all client requests and inquiries
Participates in client meetings and presentations
Works closely with publishers/vendors to develop productive working relationships that drive results for clients
Stays up to date on paid media landscape to learn about relevant offerings, new products, and trends
Media Planning/Buying:
Reviews client briefs and sets planning process in motion
Creates Request for Proposal (RFP) and develops consideration list of appropriate publishers/vendors
Reviews partner proposals and filters/compiles most compelling proposals
Negotiates rates and added value with selected partners
Develops target segments to leverage based on client feedback
Develops presentation materials for client review and adapts/finalizes based on feedback
Manages campaign execution from start to finish across online and offline channels including but not limited to Digital, Social, Print, TV, Radio, OOH
Works with Creative team (within agency and/or client) on ad development to ensure creative is delivered to spec and supports media strategy
Works with Analytics and Ad Ops team for any tagging/reporting requirements
Leads development of campaign reporting activities based on agreed upon cadence
Draws critical analysis from data and makes specific recommendations to optimize and improve campaign performance
Supports the needs of their direct manager and the Media Director
Qualifications
Bachelor's Degree and 2+ Years of Experience planning and buying cross-channel campaigns
Excellent client and team leadership qualities
Strong organizational skills, attention to detail and project management ability
Excellent analytical skills and understanding of paid media KPI's
Experience buying cross-channel media including Digital, Print, TV, Radio, OOH
Experience working with any of the following social media platform ad interfaces: Meta Ads Manager, X(Twitter) Ads, LinkedIn Campaign Manager, Pinterest for Business, Snapchat Advertising, TikTok Ads, etc.
Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers
Knowledge of paid media landscape and the ever-changing ad products available
Google Analytics Certification is a plus
Resolute is proud to be an Equal Opportunity/Affirmative Action employer. Resolute recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status. #LI-CV1 We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected] . This email address is not for general employment inquiries or vendors rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays - Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
Detroit Salary Range: $58,700.00 - $65,000.00
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
Weber Shandwick is proud... For full info follow application link.
IPG DXTRA is proud to be an Equal Opportunity/Affirmative Action employer. IPG DXTRA recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.
