, GA, United States
19936_R202439326_1
Cox Automotive
The Digital Campaign Strategist is a forward-thinking, results-driven individual who will steward Cox Automotive Marketing Partnerships from pre-launch through post-campaign analysis. This is both a client-facing and internal partner-driven role.
The Digital Campaign Strategist is responsible for meeting client and Cox Automotive goals through media planning, identifying target audiences, assessing key performance indicators, and collaboration with internal teams to optimize campaign performance. This team member will play a pivotal role in growing the business, streamlining fulfillment, and improving the customer and client experience.
Ideal candidates are innovative, highly organized, detail-oriented, analytics driven and multi-media savvy. The Digital Campaign Strategist will have a firm grasp of the internal and external touchpoints from end to end, will steer the Cox Automotive Marketing Partnerships narrative, and drive highly effective campaigns.
Primary Duties / Key Responsibilities:
Drive value for our consumers, clients, and Cox Automotive.
With integrity, maintain strong, collaborative, productive working relationships across:
Internal, cross-functional teams to ensure media strategies are delivered and goals/client needs are met.
Sales partners
Account Management and the AXO team.
Partner with clients to help create a seamless communication process.
Strategize with Sales from pre-launch and throughout the campaign, including their Analytics, Account Management and Audience Extension partner in strategy discussions.
Develop a media plan, including objectives, tactics, relevant target audiences, media mix, and media flowcharts with relevant KPIs to meet client goals.
Uses analytics to drive market/performance insights and utilize metrics / dashboards to develop media recommendations to deliver on client needs.
Develop and maintain launch plans with timelines, milestones, owners, and deadlines.
Drive fulfillment of the launch plan and ensure proper execution of each campaign.
Develop agendas and host internal kickoff calls, client kickoff calls, weekly status, and ad hoc stand ups.
Monitor overall campaign health. Analyze high-level performance data, identify opportunities across channels, and collaborate with the Account Management and Audience Extension team to optimize campaigns.
Drive timely launches.
Manage risk of client churn.
Track pricing, budgeting, and overall performance throughout the campaign across media channels and tactics.
Coordinate and facilitate regular performance reviews and QBRs in partnership with Sales.
Collaborate with Sales and Editorial to identify and manage content needs for applicable campaigns.
Other duties as needed or required.
Key Factors for Success:
Team spirited and self-critical for ongoing personal development.
Helps facilitate change and supports team and leaders.
High degree of analytical and problem-solving abilities
Ability to prioritize, multi-task, and perform effectively under pressure.
Takes initiative and is proactive in anticipating the needs of sales partners and clients to retain revenue and exceed custom expectations.
Empathetic and open-minded collaborator with peers and partners.
Takes pride in quality of work.
Minimum Qualifications:
Bachelor's degree in a related discipline and 6 years experience in a related field. The right candidate could also have a different combination, such as a master's degree and 4 years experience; a Ph.D. and 1 year of experience; or 10 years experience in a related field
Experience in media planning, campaign strategy, or account management experience at an ad agency or digital publisher.
High degree of analytical and problem-solving abilities
Strong business acumen, stays updated on industry trends, emerging digital tools, and client initiatives.
Proven organizational and project management skills.
Proven ability to facilitate cross-functional meetings, keep attendees engaged, identify action items, draw accountability, and launch campaigns on time.
Fundamental comprehension of 'media math': how to apply calculations of audience size, rates, and budget allocation to estimated performance outcomes.
Excellent written, communication, and interpersonal skills and strong attention to detail.
Ability to process data and communicate the story behind the numbers.
USD 106,000.00 - 176,500.00 per year
About Cox Automotive
At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days,... For full info follow application link.
Cox is an Equal Employment Opportunity employer. All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
