Crain Communications is seeking an Associate Director, Subscription Marketing to join a dynamic and results-driven marketing team driving subscription growth across the Crain portfolio of premium brands including Ad Age, Automotive News, Crain's City Brands, Global Polymer Group, Modern Healthcare, and Pensions & Investments.
You will play a critical role in optimizing our subscription programs to engage and convert prospects through the conversion funnel. This is a great role for a data-led marketer who has experience driving incremental order volume and revenue growth in a retail, ecommerce, or subscription marketing business. You have a combination of technical, analytical, and strategic skills and are adept at partnering with multiple internal and external teams to get things done. The role will have one to two direct reports and, as a result, people management, and a track record of developing direct reports, is paramount to success.
If you are self-motivated, want to play an important role in a business transformation, and have experience leading teams, this could be an exciting opportunity for you.
Partner with the pricing and analytics team to identify and target customer segments with acquisition offers and build marketing plans to deliver these offers.
Partner with onsite testing and marketing automation teams to test, measure, and continually optimize programs.
Partner with research and analytics to identify subscriber conversion opportunities across audiences and the conversion funnel.
Partner with editorial, onsite testing, and marketing automation teams to test and optimize programs including engagement and conversion journeys.
Manage day-to-day relationship with our paid media agency with responsibility for messaging/creative, testing strategy, customer acquisition cost, performance, and budget pacing across brands and channels.
Traffic and lead generation:
Partner with the product and brand marketing team and events team to collaborate on opportunities for subscriber lead generation, including registrations and group subscription leads, to fill the top of the funnel for subscription growth.
Understanding of business goals, how marketing metrics and KPIs align with overall business objectives, and ability to translate data insights into actionable marketing strategies.
Experience directly executing or managing paid media programs, specifically search and social.
Experience with marketing technology including marketing automation platforms including ESPs (Sailthru preferred) and analytics programs and tools (Adobe Analytics, Google Analytics, Tableau).
Understanding of customer data and experience implementing meaningful targeting, segmentation, and personalization.
Track record of developing testing agendas and activating A/B tests with measurable results.
Excellent oral and written communication skills; ability to work effectively across technical and non-technical stakeholders.
Willingness to collaborate in a multi-brand, cross-functional environment.
Continuous learning and staying-up to date with latest developments in subscriptions, marketing, and data analytics.
Bachelor's degree, preferably in marketing, business, communications, or related field
7+ years in marketing in a retail, ecommerce, or subscription business
2+ years managing direct reports
This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay.
Pay Transparency Disclosure:
The estimated salary range for this position is $110,000 to $130,000.
The final salary offering will take into accounta wide range of factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.
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Where you work matters. The job posting will provide specific information on where and when your amazing work would be performed. Employee work location is determined by the needs of the specific team and may include on-site, hybrid or remote.
An "in-office" role would require the employee to come into the office most days with occasional flexibility to work remotely if tasks can be performed elsewhere and if the manager approves.
A "remote" role would allow an employee to work from a home office that is in one of the states Crain does business in. See list accompanying this job posting. We cannot employ a work from home employee unless they reside in one of these states.
A "hybrid" role would be a mix of in-office and remote work. There may be a specified schedule for coming into the office or it could be at the discretion of the employee with the manager's approval.
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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information.