Experience Marketing Manager USTake your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.
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Working within the E-Mobility Marketing Communications in Rochester Hills, Michigan, you will be responsible for implementing product marketing strategies in line with global product strategy.
As an Experience Marketing Manager the US, you will be part of the Global Experience Marketing Team, working in close collaboration with regional sales team and the Global Marketing und Communication teams at ABB E-mobility.
You will be responsible for the planning, management, optimization, execution and reporting of event activities across the United States. You will work with your stakeholders to develop and align strategies for live and virtual event experiences which create and nurture leads and generate brand awareness in defined target markets in the US (United States).
You will lead and work in small and mid size cross functional projects in parallel, adapt plans and priorities to address resource and operational challenges and you will be dealing with stakeholders across hierarchies. In this role you apply your understanding of the business and how your own area is connected and integrates with others. You will demonstrate your ability to guide and influences others either internally or externally to adopt a different point of view, if needed.
At the same time, you are maintaining alignment to the positioning and messaging set by both other internal stakeholders, such as the Communication and Sales Department, and the rest of the Marketing Team.
You will furthermore support and/or lead workstreams within Marketing & Communications global cross functional projects with a live or virtual event component happening in the US, such as Customer events or internal events.This is a position with global grade
11This position reports to
Senior Business Communications ManagerYour responsibilities
Lead planning and execution of live and virtual event formats including industry events and trade shows, conferences, roadshows, partner events and other ABB E-mobility own internal and events across the US
You will Develop and manage event strategy for the US, align messaging, content, operations, activation and tracking with stakeholders
Lead, manage and support cross functional project teams
Plan and manage timeline, resource and asset availability for assigned projects
Budget management and cost controlling for all assigned projects
Agency and supplier management
Ensure lead collection onsite and plan follow up with stakeholders
Analyze the effectiveness of our event initiatives in North America, collect and provide timely evaluations of various event activities, and make recommendations to optimize our end to end event experience Your background
Actual experience on the job required; references may be requested
University degree and minimum 5 to 8 years related experience in marketing or sales
A track record of success in managing project ranging from small to diverse and complex, ideally in the technology/software industry marketing
Experience in working in marketing and sales organizations in and outside the event business
Experience in multi-stakeholder management and working in a decentralized global organization in a strongly dynamic transformational phase
Have a good understanding of embedding events in other marketing channels and activities, example social media, email nurture, partner marketing, co-marketing programs (CaaC)
Experience and understanding of lead collection and management before, during and after an event
Experience in steering agencies and specialized event suppliers
Have a high level of attention to detail including proven ability to manage multiple, competing, deadline orientated priorities simultaneously
Highly effective communication and presentation skills and working easily with many hierarchy levels of the company
Must have: knowledge about and experience in using project management tools such as Microsoft Project, Jira and Work Front; event applications and management tools, example SwapCard, 6Connex, Cvent, PowerPoint and CMS, example Sales Force, Marketo, Integrate
Nice to have: knowledge about or experience in working with survey tools like Qualtrics, SurveyMonkey and content management tools, example contently
Comfortable with travelling to events across North America
You have strong event management experience reaching from virtual to live experiences and from small table top to larger conferences set-up and organization, you are accustomed to working to a budget and within strict timelines
If you consider events as one marketing channels in the mix of many marketing touch points, you enjoy being part of a global and growing company, working with cross team projects in different... For full info follow application link.
Equal Employment Opportunity and Affirmative Action at ABB Inc.
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