Employment Type:
Full time
Shift:
Day Shift
Description:
The Marketing Coordinator, reporting into the Director of Sales, is responsible for marketing functions that support the assigned community and provides administrative support to the sales and marketing office of the assigned community. Primary functions include; management of the community's lead data base; the coordination of all facets of the move-in process; fulfilling requests for internal and external marketing materials and facilitating approved marketing events at the direction of THSC's central marketing office. Fulfilling requests for internal and external marketing materials, coordinating local photography as needed, producing copy and collateral for the department and plans and implements special events. Assists in the development of print and digital collateral, maintaining brand authenticity throughout creative works. The individual will implement and manage assigned community's digital communication services, including assisting with the creation of visually appealing online campaigns and e-mail newsletters; a daily blog; social media strategy and execution; increasing website traffic in coordination with THSC home office. Additional duties may entail, ensuring updated website copy, timely online and e-communications and posts/tweets as approved and at the direction of THSC's home office marketing department.
JOB RESPONSIBILITIES
Keeps promotional materials current by coordinating, with the home office National Marketing Specialist, by coordinating graphic requirements, monitoring inventory levels, placing restocking orders with approved vendors and verifying items are received.
Develop online smart content to increase organization's organic search engine optimization. Coordinates the development and production of an internal employee as well as a resident as applicable.
Champions the brand identity across all developed materials.
Supports the social media and digital aspects of the marketing programs at the direction of the THSC home office marketing department, provides marketing support to, ensuring the programs, services, events and campaigns are communicated using the appropriate platforms and following established brand standards.
Facilitates processes, teams, and schedules to deliver events and programs on time and on objective.
Ensures all marketing event collateral is available as needed. Provides marketing support to internal communications, ensuring the programs, services, events and campaigns are communicated using the appropriate platforms and following established brand standards. Ensures all marketing event collateral is produced in a timely manner and completed prior to deadlines.
Provides all prospective residents with exceptional customer service and appropriate attention.
Coordinates all move-in activities across departments (Maintenance, Housekeeping, Security, Dining Services). Inform all necessary departments of any changes that may occur (example dates, times, etc.) Works with prospective residents on carpet samples, paint colors, etc. Coordinating with appropriate internal and external vendors through completion of updates/renovations. Work with the resident on move-in day to provide them with keys, mailbox keys, cards and any other relevant items.
Promotes and maintain collaborative relationships with managers, peers, and customers by effectively fostering a team environment, building consensus and resolving conflicts.
Support event strategy in conjunction with THSC Home Office and plan that meets business objectives, optimizes the event mix, and supports prospect engagement and opportunity progression. Lead planning and execution of assigned event programs of various size in coordination with THSC Home Office Sales and Marketing and effectiveness including recommending event plan (sponsorship, adjacent activities, etc.), manage all event logistics and support, partner with cross-function team on agenda, content and ensure follow-up
Maintains department budget, place orders for equipment and supplies as necessary. Identify financial vulnerabilities and make cost reduction recommendations as needed.
Maintains a working knowledge of applicable Federal, State, and local laws and regulations, Corporate Integrity Program, Code of Ethics, as well as other policies and procedures in order to ensure adherence in a manner that reflects honest, ethical and professional behavior.
In light of a disaster will know your disaster recovery, crisis management and business continuity plans and act within your role that is developed within the business continuity plan, which may include working at another location, remotely from home, and maintaining constant contact with key personnel.
Additional Job Description
Additional Job Description
MINIMUM QUALIFICATIONS
Must possess a Bachelor's degree in marketing or related field and 1-2 years of experience in marketing or other support role. A combination of education and experience may be acceptable.
Experience in social media marketing or as a digital media specialist as well as demonstrable social networking experience and social analytics tools knowledge desirable.
Must be action-oriented, have business acumen, manage conflict well, be customer focused, have high decision quality, flexibility to adapt to ongoing change and have organizational agility.
Ability to work with minimal supervision and exercise independent judgment.
Demonstrates superior written and verbal communication and presentation skills appropriate for audience comprehension. Well-developed communication skills, both written and oral, that may be used either in an on-site or virtual environment is required. Able to communicate effectively with individuals and groups representing diverse perspectives.
Comprehensive to expert proficiency with Microsoft product suite (MS Word, Excel, Power Point, etc.); basic knowledge and experience with electronic mail and calendaring system. Knowledge of web design systems necessary, writing, editing (photo/video/text) experience preferred. Ability to type with speed and accuracy. Ability to use other software as required to perform the essential functions of the job.
Possesses a high degree of personal accountability, responsibility and independent decision-making abilities with the skills to interpret programs, goals, objectives, policies and procedures of the organization in line with mission, vision, and philosophy of TSLC.
Excellent organizational skills. Ability to perform multiple duties and functions related to daily operations and maintain excellent customer service skills. Ability to perform frequent detailed tasks and provide immediate service with frequent interruptions. Ability to change and be flexible with work priorities.
Strong problem-solving skills. Ability to research, analyze and assimilate information from various on-site or virtual sources based on technical and experience-based knowledge. Must exhibit critical thinking skills and possess the ability to prioritize workload.
Position requires less than 10% travel.
Trinity Health's Commitment to Diversity and Inclusion
Trinity Health employs about 133,000 colleagues at dozens of hospitals and hundreds of health centers in 22 states. Because we serve diverse populations, our colleagues are trained to recognize the cultural beliefs, values, traditions, language preferences, and health