The Website Marketing Manager will work with the marketing team drive the digital experience across the Crain brand websites by maintaining and updating webpages, assisting with testing new experiences, and implementing improvements to the UX. This position would start as remote from home and then be based in Chicago or Detroit office once we are working in office again; could be completely remote based for the right person in one of these SIX states: IL, NY, MI, CA, OH, TX. Responsibilities: * Manage website content updates, create landing pages, and maintain website roadmap to support marketing goals and objectives. * Assist CRO team with development of on-site A/B experiments, QA, implementing tracking, and rolling out website improvements. * Partner with UX designer to evaluate and enhance the UX/UI to improve engagement and conversions * Work with internal and external partners to optimize website experience Requirements * Minimum 1 year of experience updating websites via a Content Management System (Drupal experience a plus) * Minimum 1 year of experience with front end development * Knowledge of UX and web design principles * Understanding of SEO strategies * Excellent organization, communication, and project planning skills, with a sharp attention to detail * Ability to work independently in a cross-functional, multi-team environment Preferences * Experience with tag management (Adobe Signal, Google Tag Manager) * Knowledge of and experience with UX design principles * Familiarity with web analytics and measurement tools (Adobe Analytics, Google Analytics) * Familiarity with on-site testing platforms (Adobe Target, Optimizely) This position is exempt under the Fair Labor Standards Act and is not eligible for overtime pay. Crain Communications has been at the forefront of the publishing industry for more than a century. Combining information with innovation, Crain delivers the story you can't get anywhere else. As a privately held company, we maintain a personal responsibility for elevating our work to be the best it can be. Every editor, reporter and correspondent at Crain shares the responsibility of ensuring the editorial independence and importance of our work. With an Audience First focus and uncompromising integrity, we strive to make a real impact for the individuals and industries we serve. While other media companies report the news, Crain gives it meaning. We add context to content, infuse information with insights, and initiate connections as well as conversations. Crain Communications offers a competitive salary, a generous benefits package, profit sharing, and a friendly work environment. This is a great time to join our organization -- a profitable, well established publishing leader. @CrainComm Follow Crain on Facebook, LinkedIn, Twitter, Instagram, Glassdoor
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information. 41 CFR 60-1.35(c)
Employer's Job# CRAIN01635-Lansing
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