*About this Opportunity
*
We're looking for a Senior B2B Social Media Marketing Specialist to develop and execute content strategy and creation for one or more Herman Miller brands. You will ensure cohesive storylines and high levels of engagement across multiple platforms. Our Global Social Media team drives brand awareness, consideration, demand, and loyalty across Herman Miller's family of brands. You will shape a social media strategy to meet these goals and work cross-functionally with internal and external partners to bring the strategy to life.
*What You'll Do
*
Your day-to-day work will involve:
Collaborating across business units on multi-platform strategies, tactics, and outcomes.
Contributing to community management and social listening strategy and implementation.
Developing and implementing an insights-led multi-platform social strategy with an up-to-date understanding of social "best practices," ensuring alignment with broader marketing priorities, business goals, voice, and brand. Platforms may include Instagram, Facebook, Twitter, Pinterest, YouTube, and LinkedIn.
Managing the brand social budget and work with the media team to develop paid media strategies.
Optimizing our social media management tools, including publishing, reporting, advertising, listening, and day-to-day upkeep and maintenance.
Owning the content calendar for one or more Herman Miller brands, including managing timelines and priorities.
Partnering with the analytics team to collect and interpret social media insights, using social listening tools, analytics platforms, and SEO to guide campaigns, maximize engagement, and make data-backed recommendations.
Sourcing and partnering with creative teams to develop compelling content through photo and video shoots, capturing organic content, and sourcing on-brand user-generated content.
*Sound Like You?
*
You might be just who we're looking for if you have:
A Bachelor's degree in Journalism, Marketing, Communications, English, or a related field.
Three years of social media marketing experience managing multiple products, ideally within a complex, fast-paced corporate environment.
One to two years of experience working with social media management and reporting tools such as Sprinklr, Social Studio, Sprout, or a similar tool.
Experience driving a B2B paid social media marketing strategy.
Experience developing and implementing a multi-channel B2B social media strategy that leverages brand networks, customers, content, partnerships, and events.
Three years of B2B experience utilizing LinkedIn, Twitter, Facebook, Instagram, and YouTube.
The ability to guide creative teams in shaping content for optimal social reach and engagement.
The ability to occasionally work flexible hours to cover weeknight and weekend duties.
Fluency with social analytics, social advertising (e.g., Facebook ads) and SEO (a plus).
The ability to be self-motivated and to work independently.
*Who We Are
*
The Herman Miller Group is a family of individually vibrant brands, all dedicated to artful, problem-solving design. As Herman Miller has evolved over its 100-plus-year history, we've joined forces with brands that share our commitment to great design, and promoting the health and well-being of our customers and employees.
At Herman Miller, our unique culture represents the collective attitudes, ideas, and experiences of the people who work here. We focus on protecting the environment, impacting our communities, exceeding the expectations of our customers through high quality products, and championing diversity in all areas of the business, and together we are on a journey toward a better world.
*Who We Hire
*
Simply put, we hire everyone. Herman Miller is comprised of people of all abilities, gender identities and expressions, ages, ethnicities, sexual orientations, veterans from every branch of military service, and more. Here, you can bring your whole self to work. We're committed to equal opportunity employment, including veterans and people with disabilities.
Title: Senior B2B Social Media Marketing Specialist
Location: Michigan-Holland
Requisition ID: 21873
Other Locations: United States-New York-New York City