Director of Marketing & Promotions
WKAR Public Media – Michigan State University
WKAR enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.
JOB SUMMARY
WKAR, the PBS and NPR affiliate within the College of Communication Arts and Sciences at Michigan State University, seeks a strategic and creative Director of Marketing & Promotions to lead audience growth, brand awareness, and engagement efforts across television, radio, digital, social, print, and community platforms. Reporting to the General Manager, this position is responsible for developing and executing integrated marketing campaigns that promote WKAR's original programming, news coverage, educational initiatives, events, and overall station identity.
The successful candidate will be a hands-on marketing leader who combines data-driven decision making with innovative storytelling to expand audience reach, strengthen community engagement, and support WKAR's mission as mid-Michigan's trusted source for news, educational content, and cultural programming.
BENEFITS OF WORKING AT MSU
- Retirement plan with generous university contributions
- Comprehensive health, prescription, dental, and life insurance coverage
- Paid vacation, holidays, and leave programs
- Tuition assistance opportunities
- Professional development and career growth resources
WHY EAST LANSING?
East Lansing offers the energy and culture of a Big Ten university community combined with the affordability and charm of a welcoming Midwestern city. Residents enjoy arts and entertainment, restaurants, parks and trails, collegiate athletics, and easy access to Michigan's lakes and outdoor recreation.
