Blue Chip Talent, in partnership with a financial services organization, is seeking a skilled Marketing Analytics & Data Science Program Lead. This role is responsible for leading strategic analytics and marketing technology initiatives, coordinating cross-functional workstreams, and translating analytical findings into executive-level business recommendations.
Job Duties:
- Lead multiple strategic Marketing Analytics, Data Science, and MarTech initiatives simultaneously
- Own program priorities, timelines, milestones, risks, dependencies, and stakeholder alignment
- Coordinate cross-functional efforts across Marketing, Analytics, Data Science, technology teams, vendors, and business stakeholders
- Review analytical and Data Science work to identify gaps, evaluate approaches, and guide business application
- Translate analytical findings and technical concepts into actionable recommendations and compelling executive-level business stories
- Develop executive presentations, program updates, and board-level materials
- Guide, delegate, and oversee work across teams and existing functional leads without formal reporting authority
- Maintain momentum across competing initiatives in a fast-paced, meeting-intensive environment
Required Skills:
- 7+ years of relevant experience spanning Marketing Analytics, Data Science, marketing measurement, or related analytical disciplines
- Demonstrated experience leading complex programs or enterprise initiatives involving multiple concurrent workstreams
- Strong working knowledge of Marketing Analytics and Data Science concepts, methodologies, models, and analytical outputs
- Experience overseeing analytical or Data Science initiatives and strategically reviewing technical work
- Experience with program management, prioritization, risk management, milestone tracking, and cross-functional coordination
- Experience developing executive presentations, analytical narratives, and data-driven business recommendations
- Experience with marketing measurement concepts such as segmentation, attribution, experimentation, campaign measurement, predictive modeling, lift analysis, or ROI evaluation
- Experience leading technical and analytical initiatives through program ownership and influence rather than formal reporting authority
Desired
- MarTech or marketing technology implementation and transformation experience
- Direct-to-consumer, digital marketing, direct marketing, or omnichannel analytics experience
- Working familiarity with SQL and Python and/or R sufficient to evaluate analytical work and participate in technical discussions
- Familiarity with cloud analytics, business intelligence, machine learning, or Data Science platforms
- Experience with AWS, SageMaker, Databricks, Power BI, Adobe, Salesforce, or comparable technology ecosystems
- Knowledge of data governance, model governance, MLOps, AI-enabled workflows, or MarTech ecosystems
