About the Role
We're seeking a data-driven and collaborative Test & Learn & Personalization Strategist to help drive experimentation and audience-based optimization across our T1 brand websites.
This role will co-lead a cross-functional test-and-learn program, partnering closely with Analytics, Media, UX, and agency teams to identify, prioritize, and evaluate opportunities to improve site performance. While not owning overall site experience strategy or directly executing within platforms, this role plays a critical part in ensuring that testing, audience insights, and personalization opportunities are continuously identified and activated.
As a key part of Demand Generation, this role will help ensure that inbound traffic is met with relevant, data-informed experiences, particularly across upper- and mid-funnel journeys.
Key Responsibilities
Test & Learn Leadership (Cross-Functional)
Co-lead a cross-functional test-and-learn program across T1 brand websites
Partner closely with Analytics to define hypotheses, success metrics, and testing frameworks
Help prioritize and maintain a testing roadmap aligned to business and campaign goals
Ensure learnings are documented, shared, and applied across teams
Analytics Partnership
Work in close partnership with Analytics to design, evaluate, and scale experimentation efforts
Collaborate on test readouts, performance insights, and optimization recommendations
Help translate data into clear, actionable next steps for cross-functional teams
Personalization (Strategy & Coordination)
Help identify and define audience-based personalization opportunities across T1 websites
Partner with internal teams and agency to activate and refine audience experiences
Contribute to personalization strategy through insights, testing, and audience learnings (does not own end-to-end strategy or execution)
Maintain working knowledge of tools such as Adobe Target and Adobe Audience Manager to effectively collaborate with execution teams
Media & Entry Point Optimization
Partner with Media teams to align campaign audiences with onsite experiences
Identify and test entry point and landing experience opportunities based on traffic source and audience intent
Support optimization of upper- and mid-funnel journeys through coordinated testing and insights
Partner with Media and Creative teams to test and optimize dynamic and automated creative variations, enabling scalable experimentation and personalized experiences across audiences and entry points
Agency Management
Manage agency partners responsible for test execution and personalization activation
Ensure agency deliverables are strategically aligned, high quality, and delivered on time
Provide clear direction on testing priorities, audience use cases, and optimization opportunities
Cross-Functional Collaboration
Partner with UX, Product, Content, Analytics, and Demand Generation teams to bring testing and personalization initiatives to life
Act as a connector across teams to ensure alignment between audience strategy, media, and onsite experience
Basic Qualifications
Bachelor's degree
3+ years of experience in digital marketing, experimentation, personalization, or website optimization
Experience working with A/B testing and personalization platforms (Adobe Target preferred, not required to be hands-on)
Familiarity with Adobe Audience Manager or similar audience platforms
Strong experience partnering with analytics teams to drive data-informed decisions
Experience working with or managing external agencies
Understanding of audience segmentation, media-to-site alignment, and customer journeys
Automotive or similar industry experience preferred
Key Competencies
Strong test-and-learn mindset with ability to influence without direct ownership
Excellent cross-functional collaboration and coordination skills
Ability to translate data into clear direction and prioritization
Comfortable operating in a matrixed environment without direct control over execution
About the Role
We're seeking a data-driven and collaborative Test & Learn & Personalization Strategist to help drive experimentation and audience-based optimization across our T1 brand websites.
This role will co-lead a cross-functional test-and-learn program, partnering closely with Analytics, Media, UX, and agency teams to identify, prioritize, and evaluate opportunities to improve site performance. While not owning overall site experience strategy or directly executing within platforms, this role plays a critical part in ensuring that testing, audience insights, and personalization opportunities are continuously identified and activated.
As a key part of Demand Generation, this role will help ensure that inbound traffic is met with relevant, data-informed experiences, particularly across upper- and mid-funnel journeys.
Key Responsibilities
Test & Learn Leadership (Cross-Functional)
Co-lead a cross-functional test-and-learn program across T1 brand websites
Partner closely with Analytics to define hypotheses, success metrics, and testing frameworks
Help prioritize and maintain a testing roadmap aligned to business and campaign goals
Ensure learnings are documented, shared, and applied across teams
Analytics Partnership
Work in close partnership with Analytics to design, evaluate, and scale experimentation efforts
Collaborate on test readouts, performance insights, and optimization recommendations
Help translate data into clear, actionable next steps for cross-functional teams
Personalization (Strategy & Coordination)
Help identify and define audience-based personalization opportunities across T1 websites
Partner with internal teams and agency to activate and refine audience experiences
Contribute to personalization strategy through insights, testing, and audience learnings (does not own... For full info follow application link.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled.
