ASSOCIATE DIRECTOR, MARKETING OPERATIONS / CMU ONLINE
Central Michigan University
Position Information
Posting Number S-3936
Position Number 78480
Type of Recruitment External
Position Title ASSOCIATE DIRECTOR, MARKETING OPERATIONS / CMU ONLINE
Position Summary
The associate director of marketing operations for CMU Online is an operations-focused role responsible for driving the organization, coordination, and execution of integrated marketing efforts that support online and adult learners. This position manages the development and delivery of full-funnel marketing content across digital (web, social, email) and print channels, ensuring work moves efficiently from concept through to completion. While contributing to content direction and writing as needed, the primary focus is maintaining momentum by keeping projects on track, aligning stakeholders, and ensuring timely execution. Working in close collaboration with CMU Online's marketing director, the associate director plays a key role in coordinating campaigns, managing timelines, and ensuring marketing efforts are delivered effectively, aligned with audience needs, and supportive of CMU Online's enrollment goals.
Required Qualifications
Bachelor's degree in marketing, communications, journalism, public relations, or a related field.
Two years of professional marketing experience with demonstrated success executing multi-channel marketing efforts.
Demonstrated experience developing and managing content across multiple platforms, including social media (LinkedIn, Meta), web, email/CRM systems, blogs, and print/traditional marketing materials.
Demonstrated experience working with CRM platforms (e.g., Slate) to support email communications, audience segmentation, and campaign execution.
Demonstrated experience collaborating with cross-functional teams and managing projects across multiple stakeholders and priorities.
Strong writing and storytelling skills with the ability to develop clear, engaging, and audience-focused content across formats.
Exceptional organizational and project management skills, with a demonstrated ability to manage multiple concurrent projects, maintain detailed content calendars, and ensure timely execution of campaigns.
Ability to balance creative thinking with operational discipline, contributing to content development while ensuring projects move forward efficiently and do not stall.
Preferred Qualifications
Master's degree in marketing, communications, journalism, public relations, or a related field; or progressively advanced experience in a related field.
Demonstrated experience developing marketing content for higher education or adult learner audiences.
Familiarity with Sitefinity or similar content management systems.
Demonstrated understanding of social media performance metrics and content optimization best practices.
Demonstrated experience supporting multi-channel campaigns that include email, social media, web, and print content.
Demonstrated experience coordinating with third-party service providers (e.g., printers, agencies).
Relevant certification(s) in digital marketing, content marketing, or analytics platforms.
Duties & Responsibilities
Develops, creates, and manages high-quality marketing content across social media, blog, web, email, and print/traditional channels, including flyers, brochures, and other recruitment collateral.
Executes and optimizes CRM and email communications using Slate, including campaign setup, segmentation support, and content development.
Develops and maintains a comprehensive content calendar for CMU Online in collaboration with the marketing director, ensuring alignment with campaign priorities and institutional initiatives.
Coordinates the execution of integrated marketing campaigns across multiple channels (digital and print), ensuring timelines are met and deliverables are completed.
Contributes to content ideation and creative direction in partnership with marketing leadership, while maintaining a focus on execution and delivery.
Collaborates closely with the University Marketing and Communications office and other internal stakeholders to ensure alignment with institutional messaging, priorities, and processes.
Works cross-functionally with teams across CMU Online (e.g., student services, business and community outreach, Central Bound) to gather content, support initiatives, and align messaging.
Assists in coordinating external vendors as needed to support campaign execution and content production.
Monitors campaign timelines, workflows, and deliverables to ensure projects remain on track and do not stall.
Supports ongoing updates and enhancements to CMU Online web and landing page content.
Tracks and reviews basic performance metrics across digital channels to inform content improvements and campaign adjustments.
Ensures all marketing content reflects the appropriate tone, clarity, accuracy, and audience alignment.
Performs other duties as assigned.
Message to Applicants
Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU's mission, vision, and leadership standards.
You must submit an on-line application in order to be considered as an applicant for this position.
Cover letters may be addressed to the Hiring Committee.
*This position is available in Mt. Pleasant, Troy, Grand Rapids, or Traverse City. The work location for this position is negotiable based on the selected candidate's qualifications, business needs, and operational requirements. Flexible work arrangements, including remote, hybrid, or on-site work, may be considered where appropriate. The accompanying salary offer will be determined based on candidate's work location.
Employee Group Professional & Administrative -Salary
Staff Pay Level
Pay Range $66,000 - $86,600*
Division Academic Affairs
Department CMU Online
Position Status Regular
Position End Date
Employment Status Full-Time
FTE 1.00
Position Type 12 month
Weekly Work Schedule Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as needed
Location Mount Pleasant, Traverse City, Troy, or Grand Rapids, MI
EEO Statement
CMU is an Equal Opportunity Employer and institution. CMU does not discriminate against persons based on age, color, disability, ethnicity, familial status, gender, gender expression, gender identity, genetic information, height, marital status, national origin, political persuasion, pregnancy, childbirth or related medical conditions, race, religion, sex, sex-based stereotypes, sexual orientation, transgender status, veteran status, or weight.
If you wish to see “Know Your Rights ” posters, please click here.
CMU does not discriminate on the basis of sex in the education program or activity that it operates, including admission and employment, and is required by Title IX of the Education Amendments of 1972 not to discriminate in such a matter.
Inquiries about the application of Title IX can be made to CMU's Title IX Coordinator, the US Department of Education's Assistant Secretary, or both.
CMU's Title IX Coordinator can be reached at:
Phone: 989-774-3253
Office: 103 E. Preston St.
Bovee University Center, suite 306
Mount Pleasant, MI 48858
Email: [email protected]
Posting Ends
Open Until Filled Yes
To apply, visit https://apptrkr.com/9743582
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