If you're energized by the opportunity to influence the future of surgical innovation, this role offers the chance to make a lasting impact. As a key member of the power team for trauma, you will help shape the strategy and execution behind our next-generation CD handpiece and accessory portfolio. Working across functions, you'll focus on developing solutions that deliver tangible clinical value, improve operating room efficiency, and address the evolving needs of surgeons and healthcare systems worldwide.
This role is hybrid in Kalamazoo, MI and will require 3-4 days per week in office.
What you will do:
Gather and collate competitive information to drive insights
Anticipate the needs of customers and patients and create a superior value proposition
Obtain insights by leveraging key opinion leaders
Understand customers and optimizes value proposition
Analyze the validity and reliability of market research results. Understand statistical significance and basic hypothesis testing.
Effectively use and interpret qualitative and quantitative research
Utilize market research and third-party data to identify key industry trends
Collaborate cross-departmentally to lead the new product development (NPDP) process
Understand new product development process and its effect on the business
Build financial business case model to support new product development funding and product return on investment
Responsible for delivering the business objective, marketing objective and leading the discovery process for the pre-commercialization plan
Leverage core competencies and the strategic assets of the organization to maximize new product development and launch planning
Partner with Clinical Affairs to propose research objectives for evidence generation (Clinical studies, research papers, etc.)
Partner with Product Marketing to develop a publication and messaging strategy that aligns with clinical evidence
Understand the costs of acquiring new customers vs. retaining current customers
Understand how to target customers based off of total market potential and opportunity
Understand potential sources of new volume within current customer segment or outside of the current segment and the financial tradeoffs for pursuing each
Lead the development of sales tools and channel communication.
Understand and predict sales trends in the market
Research key factors, measurements and variables used in forecasting
Execute a product lifecycle management (PLCM) plan as it relates to the overall business and launch strategy
Develop contingency plans in the event of a supply chain interruption
Create and communicate a value proposition
Develop pricing consistent with the Marketing Strategy and brand positioning
Develop new marketing channels and tools
Define performance criteria used for evaluating business trends and activities
What you will need:
Required:
Preferred:
MBA preferred
3+ years medical device experience preferred
New product development or marketing experience preferred
Excellent presentation and interpersonal communications skills
United States of America Pay Ranges:
- USN : $102,600 - $171,000 USD Annual
View the U.S. work location and transparency guide (https://view.stryker.com/viewer/fcd609f31e39eac44598615224ec7216?iid=69deda99678eb495e0710914#1) to find the pay range for your location.
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalized healthcare support, wellbeing program and tobacco cessation program. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short-term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. Depending on customer requirements employees and new hires in sales and field roles that require access to customer accounts as a function of the job may be required to obtain various vaccinations as an essential function of their role.
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.
