Description
Tell the Stories That Drive Business Growth
Friedman Real Estate is seeking a talented, creative, and business-minded Director of Corporate Communications & Content Strategy to lead our internal and external communications efforts, elevate our brand voice, and help tell the stories that differentiate Friedman across the commercial real estate industry.
This role is ideal for an exceptional writer, storyteller, editor, and communications professional who understands how to translate complex business activities into compelling narratives that engage clients, prospects, employees, brokers, investors, and industry influencers.
The successful candidate will serve as the company's chief content creator and communications strategist, responsible for developing executive communications, thought leadership, company announcements, marketing collateral, employee communications, case studies, success stories, media relations content, and digital content that supports business development and brand growth.
This position plays a critical role in helping Friedman communicate who we are, what we do, and why we win.
What You'll Be Responsible For
Strategic Communications Leadership
Develop and execute internal and external communications strategies that strengthen brand awareness, employee engagement, market presence, and business development efforts
Serve as a steward of the Friedman brand voice, ensuring consistency across all communications channels and business lines
Create messaging frameworks and communications strategies that support company growth initiatives, acquisitions, leadership announcements, major assignments, service launches, and strategic initiatives
Partner closely with executive leadership to communicate company vision, accomplishments, culture, and market positioning
Content Development & Business Storytelling
Identify and develop meaningful stories across the organization that showcase:
Client successes
Major transactions
New assignments
Property management transitions
Construction projects
Team accomplishments
Company growth initiatives
Community involvement
Industry expertise
Transform business activity into compelling content that supports both brand awareness and revenue generation
Conduct interviews with executives, brokers, property managers, construction leaders, lenders, and clients to uncover stories worth telling
Write and edit high-quality content across multiple formats, including:
Press releases
Articles
Executive communications
Blog posts
Case studies
Client success stories
Award submissions
Website content
Marketing collateral
Proposals and presentations
Email campaigns
Corporate newsletters
Social media content
Video scripts
Employee communications
Build a library of compelling client success stories and project spotlights that support business development efforts
Executive Communications
Draft communications on behalf of senior executives and business leaders
Create leadership messaging for company announcements, strategic initiatives, market commentary, and thought leadership programs
Support speaking engagements, panel discussions, keynote presentations, and industry events through speech writing and presentation development
Help position company leadership as recognized industry experts through strategic content development and media opportunities
Internal Communications & Culture
Lead employee communications initiatives designed to improve engagement, awareness, alignment, and company culture
Develop and manage:
Internal newsletters
Leadership updates
Employee announcements
Recognition programs
Milestone communications
Onboarding communications
Change management messaging
Help strengthen employee understanding of company goals, successes, and strategic priorities
Support recruiting and employer-brand initiatives through compelling workforce and culture-focused content
Public Relations & Media Relations Support
Draft press releases and media materials for significant company announcements
Support public relations initiatives that increase visibility across commercial real estate, business, and community publications
Identify opportunities to position Friedman and its leaders as trusted market experts
Monitor industry developments and recommend content opportunities tied to market trends
Sales & Business Development Support
Partner closely with brokerage, management, construction, lending, and business development teams to create content that supports revenue growth
Develop sales-enablement content including:
Client presentations
Case studies
Capability statements
Market reports
Service-line collateral
Proposal content
Help communicate Friedman's unique value proposition across all service offerings
Translate technical industry knowledge into clear, client-focused messaging
AI-Enhanced Content Operations
Leverage AI-powered writing, research, editing, and content development tools to improve efficiency and scale content production
Create workflows that allow the organization to produce more high-quality content without sacrificing quality, authenticity, or strategic messaging
Apply strong editorial judgment and fact-checking to ensure all AI-assisted content reflects Friedman's standards, expertise, and brand voice
Explore emerging AI communications technologies and identify opportunities for innovation
What We're Looking For
Required Qualifications
Bachelor's degree in Communications, Journalism, Public Relations, Marketing, English, Business, or related field
7+ years of professional communications, content marketing, journalism, public relations, or corporate communications experience
Exceptional writing, editing, and storytelling abilities
Experience interviewing subject matter experts and transforming complex information into compelling narratives
Strong understanding of content strategy and audience engagement
Ability to write in multiple voices and styles
Experience supporting executive communications
Outstanding organizational and project management skills
Strong attention to detail and commitment to quality
Preferred Experience
Experience in one or more of the following industries is strongly preferred:
Commercial Real Estate
Property Management
Construction
Architecture & Engineering
Commercial Lending
Financial Services
Professional Services
Economic Development
Business Journalism
The Ideal Candidate
You are a natural storyteller who knows how to uncover the stories others overlook.
You enjoy interviewing business leaders, asking thoughtful questions, uncovering insights, and turning information into content that informs, inspires, and drives action.
You can walk into a brokerage meeting, a construction project update, a leadership strategy session, or a property management review and quickly identify the stories that matter most to clients, prospects, employees, and the marketplace.
You are equally comfortable writing a press release, drafting an executive speech, developing a thought leadership article, creating a case study, or producing content for a company-wide communication.
You understand that great business storytelling is not just about writing-it is about helping people understand value, build trust, strengthen relationships, and drive growth.
Most importantly, you know how to combine human creativity with emerging AI tools to create communications programs that are both scalable and highly impactful.
Why Friedman?
Friedman Real Estate is one of the Midwest's largest privately held commercial real estate organizations, providing brokerage, property management
