Recruiting, interviewing, and training staff to follow restaurant procedures; maintaining safety and food quality standards; keeping customers happy, obtaining feedback on their experience, and handling complaints; organizing schedules, tracking employees’ hours, and recording payroll data; ordering food, linens, gloves, and other supplies while staying within budget limitations; supervising daily shift operations, including front- and back-of-house activities; controlling operational costs and identifying ways to reduce waste; appraising staff performance and disciplining or retraining employees to correct poor performance; developing and implementing strategic marketing plans to increase brand awareness and drive customer acquisition; managing and optimizing digital marketing campaigns, including social media, email marketing, and online advertising; collaborating with the culinary team to create and promote seasonal menus and special events; conducting market research to identify new opportunities and consumer trends in the food service industry; developing marketing strategies by creating buyer personas, defining the restaurant’s brand, and establishing clear marketing goals; managing and optimizing online platforms including social media, email campaigns, and the restaurant’s website; creating and managing a Google My Business profile and other online listings; responding to online reviews to maintain a positive online reputation; and managing paid advertising campaigns and tracking their performance.
