A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, in two pages or less, please let us know how you will align with your career aspirations and skills. Submit both a cover letter and resume as one file (because of system limitations).
Market Strategy and Sizing
- Drive comprehensive discovery and analysis of secondary sources, including labor market trends, government and third-party data, and competitive landscapes, to inform market and marketing communications, content, and B2B partnership strategies.
- Execute precise market sizing calculations, as well as pricing and benchmark analyses to support high-growth initiatives.
Marketing Strategy and Effectiveness
- Design and execute targeted primary research, including framing objectives and defining appropriate qualitative and quantitative methodologies. This includes recruiting, fielding, monitoring, and reporting on various studies to inform portfolio decisions and initiative demand.
- Develop data-derived and secondary-sourced learner personas and segmentation models to identify target populations and enrich marketing planning.
Research Operations and Project Management
- Maintain and disseminate knowledge of industry trends and serve as an expert resource for the center and partners across U-M, managing an internal knowledge center for all benchmarking and research materials.
- Synthesize and translate complex research findings into clear, actionable insights and reports tailored for diverse audiences, from peers and senior leadership, to represent student and learner interests and influence strategic direction.
- Manage market research and analysis operations, including project flow and intake requests.
- Calibrate research efforts based on the scope of the problem and available timelines to deliver clear, actionable insights.
Relationship Management
- 5 or more years of experience in market research
- Proven experience with secondary research methodologies, including competitive benchmarking, landscape tracking, and macro-trend analysis
- Familiarity utilizing labor market databases, economic/government data sources, or proprietary industry research platforms (i.e. Lightcast)
- Bachelor's degree in Statistics, Marketing, Market Research, Business Analytics, or a related field
- Gather and interpret large amounts of data
- Knowledge of statistical packages (e.g., Python, R, SPSS, SAS)
- Knowledge of both secondary data synthesis techniques and primary data collection methods (polls, focus groups, surveys)
- Ability to learn and appropriately use new technologies to improve processes, communication, and outcomes, including AI-enabled tools where relevant to the role, consistent with university policy and job responsibilities.
Please Note: This is a 5 year term limited position with the possibility of renewal depending on funding.
Candidates must have legal authorization to work in the United States.
The mode of work for this position is Hybrid with a minimum of 4 days in the office per week, Monday through Thursday, with an option of remote work on Fridays. On occasion, you may be required and must be available to work onsite on Fridays if necessitated by our center's policy and domain leadership or by your job requirements.
We support the creative, responsible, and ethical use of AI tools to enhance our work, in alignment with institutional policies and best practices.
The salary for this position will be based upon the selected candidate's education and experience.
Excellent benefits are available, for details, see http://benefits.umich.edu/
Salary Information
The general salary range for this position is $83,000 - $87,000. Candidates can expect to be paid a competitive and equitable salary. Factors used to determine salary include education level, experience, knowledge and skills for the position and salaries that are currently established within the unit. All candidates are encouraged to discuss salary questions to honor alignment and transparency throughout the recruiting process.
Organizational Statement on Harassment
We believe all individuals deserve to be treated with respect and dignity and have the right to work in a professional atmosphere that promotes mutual respect and a safe space for collaboration. Any concerns shared with any staff members and student employees in the Center for Academic Innovation will be reported to the Equity, Civil Rights, & Title IX Office to be reviewed and addressed, and the Center for Academic Innovation encourages reporting of any forms of harassment including sexual and gender-based harassment.
The University of Michigan conducts background checks on all job candidates upon acceptance of a contingent offer and may use a third party administrator to conduct background checks.
Background checks will be performed in compliance with the Fair Credit Reporting Act.
Job openings are posted for a minimum of seven calendar days. This job may be removed from posting boards and filled anytime after the minimum posting period has ended.
The University of Michigan is an Equal Opportunity Employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants, including protected veterans and individuals with disabilities.
