Description
M3 Groupis a fully integrated, digitally focused, strategically driven branding and marketing agency located in Lansing, MI. M3 group is a subsidiary of the Reseda Group, a wholly owned credit union service organization (CUSO) of Michigan State University Federal Credit Union. We help our clients understand their target markets, prioritize efforts, and develop engaging, visually compelling content that connects. We can help with everything from breakthrough ad creative to full-scale integrated marketing campaigns. Need help developing your marketing strategy? We've got it. Just want world-class implementation? No problem, we're on it. Go to our website,M3 Group, to learn more about our company!
Position Summary:
The Digital Experience & Martech Director serves as a key leader on our Martech team. This individual will possess agency and client experience, as this role will be client-facing. This role is responsible for developing, implementing, and optimizing owned digital infrastructure across websites, CRM platforms, marketing automation, SEO, analytics, reporting, digital customer experience initiatives for both agency and client engagements.
This individual will also lead the development and optimization of agency-owned technology solutions, including agenCU. This includes driving platform enhancements, overseeing the growth and maintenance of templates and resources, prioritizing new feature development, and coordinating with the support team to ensure ongoing system performance, usability and alignment with business objectives.
The Digital Experience & Martech Director serves as the bridge between business objectives and technical execution, translating organizational goals into scalable digital solutions that drive measurable results. This individual will provide strategic leadership, implementation guidance, quality assurance, and operational oversight of Martech processes while supporting and directing specialists responsible for day-to-day execution.
This individual is a strategic thinker, digital problem solver, and collaborative leader with experience managing Martech platforms, digital ecosystems, and cross-functional projects. They possess a strong understanding of web technologies such as WordPress and other block editors, CRM systems, SEO, analytics, and marketing automation platforms including HubSpot, Constant Contact, VBOUT, and similar technologies.
Equally important, they can translate complex technical concepts into clear, actionable business recommendations that clients can easily understand and apply. They can confidently advise clients, bridge the gap between technical teams and business stakeholders, guide implementation efforts, and identify opportunities for growth, optimization, and continuous improvement. They combine technical expertise with strong communication and consultative skills, enabling them to build trust, influence decision-making, and drive successful outcomes for clients.
Work Arrangement: This position is able to work hybrid arrangement. Expectation to work onsite on Tuesdays and one other day each week at the Lansing or Ann Arbor office.
Schedule: Monday-Friday 8:30am-5:00pm ET
An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid/remote) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.
Compensation & Benefits:
100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
Up to 19.5 days of PTO within your first year, as well 8 Paid Holidays
401(k) with a company match
Up to 6 Weeks of Paid Parental Leave
Essential Duties & Responsibilities:
Digital Strategy & Architecture
Lead the development, implementation, and optimization of Martech and digital ecosystem strategies across websites, CRM platforms, marketing automation, analytics, SEO, reporting, and customer experience initiatives.
Recommend technology solutions, integrations, and digital best practices aligned with business objectives and growth goals.
Develop repeatable Martech frameworks, workflows, and processes that support consistency, scalability, and performance.
Identify opportunities to improve operational effectiveness through automation, technology adoption, and data-driven decision making.
Client Advisory & Martech Leadership
Serve as a Martech advisor during client engagements, planning sessions, and digital roadmap discussions.
Present recommendations, implementation plans, performance insights, and optimization opportunities to clients and stakeholders.
Guide discussions around website strategy and architecture, user experience, CRM strategy, marketing automation, analytics, and digital experience optimization.
Stay informed on emerging technologies, industry trends, and Martech best practices to support client and agency success.
Ensure alignment and integration across websites, CRM systems, marketing automation platforms, analytics tools, and reporting systems.
Directly manage and mentor the Multimedia Specialist and Marketing Technologies Technician.
Own analytics implementation and reporting infrastructure for web, CRM and marketing automation platforms, while partnering with media and analytics teams on campaign performance reporting as needed.
Web & Digital Performance Optimization
Provide strategic direction for site architecture, content organization, search visibility, accessibility, and user experience improvements.
Identify potential implementation challenges early in the design process and provide recommendations that balance user experience, business needs, and technical... For full info follow application link.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
