Job Description
About Catalyst IQ
Catalyst IQ is a digital marketing and technology leader formed by uniting Advance Automotive's top brands-Adpearance, Fox Dealer, Search Optics, and ZeroSum. We empower automotive dealers and manufacturers to grow with precision and profitability through smarter, faster, and more comprehensive solutions. As a part of Advance Local and built on a foundation of over a decade of proprietary technology development, 23 billion data points, 22 OEM certifications, and a national sales force, Catalyst IQ combines cutting-edge innovation with human expertise to deliver real-time insights and actionable intelligence that accelerate sales.
We're looking for a driven, detail-oriented Advertising Account Strategist to join our team. In this role, you'll own the strategic analytics, actionable insights and performance for a portfolio of accounts while staying hands-on with campaign execution across digital media, paid search, and web. If you thrive at the intersection of strategy and execution - and love turning data into compelling client stories - this role is for you.
Overview
The role of a Digital Advertising Coordinator is to be a trusted resource and strategy driver on a subset of clients spanning multiple mediums. In addition to development, the Digital Advertising Coordinator is responsible for maintenance and management of various campaigns, internal tools/systems, and service offerings.
Responsibilities:
Creation and ongoing development of digital advertising campaigns
Management and maintenance of digital advertising campaigns including:
Budgeting and bid management
Ad copy/keyword/targeting updates
In-depth secondary/tertiary account updates (ie. RLSA, extensions, shared libraries, placements, etc.)
Learn to analyze data and act upon it to improve account performance
Changes to keep up with the latest service offerings across Google, Bing, Facebook, and other advertising platforms
Changes to abide by client requests/needs/new services
Updates to campaigns from global account analysis
Cross-team and client communication and education, including, but not limited to:
In-depth reporting
Account planning and execution
Development of actionable insights
Maintaining internal documentation to ensure it is always up-to-date and in-line with best practices
Other functions include:
Updating ad creative
Using internal tools for purposes of tracking/reporting and data-diving in an effort to increase overall account performance
Qualifications
Knowledge, Skills & Abilities:
Great Communicator: Ability to present reports/findings to clients as needed
Amazing with Numbers and Excel: A strong mathematical background is strongly preferred
Detail Oriented: A keen attention to detail is strongly preferred
Strong problem-solving skills and the ability to handle ambiguous situations
Must be proficient with Microsoft Excel, Microsoft PowerPoint, and Microsoft Word
Must be proficient in spelling and grammar utilization
Must be comfortable working with large data sets
Google Ads certification is a plus
Education and Experience:
Bachelor's degree in Economics, Math, Finance, Marketing, Advertising or related field or equivalent job experience required
Minimum 1 year of work experience
Exposure to Google ads, Microsoft ads, or Facebook ads is a plus
Exposure to GA4 is a plus
Exposure to data visualization software (Google Data Studio or Tableau) is strongly preferred
Additional Information
Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .
Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance Originals, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Catalyst IQ, Cloud Theory, Fox Dealer, Hoot Interactive, Search Optics, Subtext.
Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.
If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.
Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.
