Are you ready for what's next?
Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j_mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Location: Menomonee Falls, WI
Workplace Category: Hybrid
Travel Required: Yes, 30% - 60% travel depending on season.
Direct Reports: 0
Pay Range: 103,200 - 144,000
Visa Sponsorship: Applicants must be currently authorized to work in the United States.? This position is not eligible for employment visa sponsorship now or in the future. ?
Relocation: Not Applicable
Innovation is the heart of Brunswick . See how your contributions will help transform vision into reality :
Position Overview :?
The Sr. Key Account Manager (Sr. KAM) - Retail is a highly experienced commercial leader responsible for managing Navico Group's most strategic and complex retail partnerships, driving sustainable growth, category leadership, and long-term value creation.
Building on the core KAM role, the Sr. KAM brings deep industry expertise, advanced retail and category knowledge, and a strategic mindset, enabling them to navigate complex customer structures, influence senior stakeholders, and lead high-impact initiatives.
In addition to owning key accounts, the Sr. KAM serves as a mentor and role model for developing KAMs, helping elevate capabilities across the retail organization. The role plays a critical part in shaping account strategies, advancing best practices, and ensuring consistent execution of the KAM framework across the team.
At Brunswick, we have passion for our work and a distinct ability to deliver .
Essential Functions:
Strategic Account Leadership (Complex Accounts)
Own and lead Navico Group's largest, most complex, and highest-value retail accounts
Develop and drive multi-year Joint Business Plans aligned to strategic priorities of both Navico Group and retail partners
Engage and influence senior stakeholders (buying directors, category leaders, executives) within retail organizations
Navigate complex organizational structures to align decision-makers and accelerate growth initiatives
Advanced Business Planning & Performance Management
Lead high-impact Quarterly Business Reviews (QBRs) with executive-level insights and forward-looking strategies
Provide advanced analysis of performance trends, identifying risks, white-space opportunities, and investment priorities
Drive accountability for delivery of commercial targets, initiatives, and profitability metrics
Translate retailer and internal data into strategic recommendations with measurable outcomes
Data-Driven Commercial Excellence
Leverage sophisticated POS analysis, shopper insights, and market data to influence retailer decisions
Deliver advanced, insight-led recommendations on assortment strategy, pricing architecture, promotions, and category positioning
Identify and drive category growth opportunities through data storytelling and strategic positioning
Act as a thought leader internally on retail data utilization and best practices
Category Leadership & Merchandising Strategy
Lead the development of best-in-class planograms and category strategies that maximize performance and brand presence
Influence retailers at a category level, positioning Navico Group as a strategic category partner rather than a supplier
Evaluate planogram effectiveness and continuously optimize based on performance metrics and shopper behavior
Drive excellence in omnichannel merchandising, including in-store and digital retail environments
Growth Strategy & Execution
Identify and lead complex growth initiatives, including:
New product introductions
Assortment expansion and rationalization
Omnichannel strategies
Strategic promotional planning
Build clear, executable commercial plans with defined KPIs and measurable ROI
Ensure flawless execution of strategic initiatives across internal and external teams
Mentorship & Team Leadership
Act as a mentor and coach to KAMs, supporting their development in strategic selling, data analysis, and account management
Share best practices, tools, and frameworks to elevate team performance
Support onboarding and development of new KAM talent
Act as a senior sounding board and escalation point for complex account situations
Cross-Functional Leadership
Lead collaboration across internal teams (Marketing, Product, Supply Chain, Finance, Category Management) to deliver integrated account strategies
Influence internal stakeholders to align resources and priorities with key account needs
Serve as the voice of the customer at a strategic level, shaping internal decision-making
Key Performance Indicators (KPIs)
Commercial Impact
Revenue growth and profitability across strategic accounts
Share growth and category leadership within retail partners
Delivery of long-term JBP targets and strategic initiatives
Strategic & Execution Excellence
Quality and impact of QBRs and strategic recommendations
Success rate of growth initiatives and new product launches
Execution excellence across merchandising, promotions, and category plans
Data & Insight Leadership
Effectiveness and adoption of advanced data-driven recommendations
Influence on retailer decision-making through insights
Internal impact on data-driven best practices
Leadership & Team Development
Contribution to development and performance of KAM team members
Knowledge sharing and mentorship effectiveness
Cross-functional alignment and leadership influence
People Leader Responsibilities
Set clear direction and deliver results aligned to business priorities, translating strategy into actionable plans for the team
Build a high-performing, inclusive team through regular coaching, timely feedback, and clear accountability
Own talent pipelines and succession plans, proactively developing future leaders and successors for critical roles
Drive employee engagement, actively listening to feedback and taking action to improve team performance and experience
Make fair, balanced, and data-informed decisions across hiring, development, compensation, and performance management
Collaborate effectively across functions and divisions to deliver outcomes, remove silos, and enable enterprise-level success
Lead through change with clarity, consistency, and resilience, ensuring alignment and momentum during periods of transformation
Role model company values in everyday leadership behaviors, decision-making, and communication
Diversity of thought and experience s is fundamental when imagin ing the unimaginable . Certain skillsets/experiences are necessary; however, others can be developed along the way .
Required Qualifications:?
Bachelor's degree in business, marketing, or related field (or equivalent experience).
5+ years of sales experience in marine, outdoor, home improvement, automotive industries, or related industry.
3+ years selling technical or engineered products.
Proven success managing large, complex retail accounts and multi-layered stakeholder environments.
Proficiency in Microsoft Excel, PowerPoint, and Word; Power BI a plus.
Strong analytical skills with the ability to interpret data and drive customer insights.
Proven territory-management experience, including call planning and pipeline development.
Excellent communication, interpersonal, and presentation skills.
