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Associate Director - Campaign Strategy
Position Summary
We are seeking a strategic and execution-oriented Campaign Strategy Associate Director to lead the development and orchestration of full-funnel, integrated marketing campaigns across owned, earned, and paid media channels.
This role is responsible for driving audience engagement, pipeline growth, and revenue impact through campaign strategy, cross-channel integration, and data-driven decision making.
The ideal candidate combines strong campaign leadership with working fluency in marketing automation (HubSpot) and paid media (LinkedIn and Google Ads)-with a focus on strategy, orchestration, execution and performance optimization. This is an individual contributor role.
Key Responsibilities
Campaign Strategy & Planning
Own end-to-end campaign strategy, including audience segmentation, journey design, and channel mix
Develop integrated campaign plans aligned with business goals, product priorities, and target personas
Lead account-based marketing (ABM) campaign design, including alignment of account lists across marketing and sales
Partner with Growth, Performance Marketing, Content, and Sales to ensure coordinated execution
Campaign Orchestration & Execution
Translate campaign strategy into clear briefs, asset plans, and activation timelines
Execute across email, web, paid media, social, and events
Ensure campaigns are cohesive across all touchpoints, including digital and sales engagement
Lead stakeholder alignment and campaign governance using project management best practices
Marketing Automation (HubSpot)
Design and oversee multi-touch nurture programs and campaign workflows in HubSpot
Leverage lifecycle stages, segmentation, and lead scoring to drive engagement and conversion
Ensure campaigns are properly structured for tracking, attribution, and reporting
Partner with Marketing Operations for technical configuration, integrations, and data model management
Paid Media Strategy (LinkedIn and Google)
Define the role of paid media within each campaign, including budget allocation, channel mix, and audience strategy
Lead LinkedIn campaign strategy, including:
Company and persona targeting (ABM alignment)
Format selection (lead gen forms, video, document ads, etc.)
Message alignment with campaign stages
Guide Google Ads strategy, including:
High-intent search capture
Retargeting strategy
Funnel alignment
Partner with internal teams or agencies to execute campaigns and optimize performance
Measurement and Optimization
Establish reporting frameworks across HubSpot, CRM (Dynamics), and paid media platforms
Analyze campaign performance and provide actionable optimization recommendations
Present insights to stakeholders, including marketing and sales leadership
Qualifications
8+ years of experience in B2B campaign strategy, demand generation, or integrated marketing
Proven ability to lead cross-channel, full-funnel campaigns from strategy through execution
Strong working knowledge of:
HubSpot (or similar MAP) for campaign and nurture design
Paid media channels, especially LinkedIn and Google Ads
Experience partnering with sales and aligning campaigns to pipeline outcomes
Strong analytical skills with the ability to translate performance data into strategic decisions
Excellent communication, leadership, and project management skills
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Preferred Skills
Experience in ABM strategy and campaign orchestration
Experience working with Dynamics 365, Salesforce, or similar CRM platforms
Familiarity with multi-touch attribution and campaign measurement frameworks
Experience collaborating with agencies or managing external media partners
Certifications in LinkedIn Ads, Google Ads, or HubSpot
Ability to operate effectively in a matrixed, cross-functional environment
TAKING CARE OF YOU
Flexible work schedule.
Referral incentive program.
Opportunity to work in an agile environment.
Career development and promotional growth opportunities.
A diverse and comprehensive benefits offering including medical, dental vision, 401K on day one.
Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.
If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.
Sedgwick is the world's leading risk and claims administration partner, which helps clients thrive by navigating the unexpected. The company's expertise, combined with the most advanced AI-enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration, and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape. For more, see sedgwick.com
