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Humana's Marketing, Regulatory, and Operational Communications (MROC) organization is seeking a marketing technology professional with hands-on experience in either Salesforce Marketing Cloud and/or Adobe Journey Optimizer platform to join the Business-to-Business (B2B) Marketing Operations team as a Senior Product Owner. In this role, you will support the execution of the omnichannel customer engagement campaigns and automated journeys. You will play a hands-on role in translating strategy into real-time campaigns/journeys using Salesforce Marketing Cloud or Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role is responsible for building, testing, deploying, and optimizing personalized communications across email, SMS, push, and other digital channels. The ideal candidate will have experience working with audience segmentation, journey orchestration, dynamic content personalization, campaign QA and performance reporting.
Key Role Functions
Salesforce Marketing Cloud - Build and optimize email and SMS campaigns using Journey Builder, Email Studio, Automation Studio, and Content Builder
Adobe Journey Optimizer - Design, build, and executed omnichannel journeys in Adobe Journey Optimizer using real-time audience segmentation and event-based triggers
Collaborate with data analytics teams to build, refine, and validate audience segments in Salesforce Marketing Cloud or Adobe Experience Platform using real-time behavioral signals and profile attributes
Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness
Conduct rigorous quality assurance across journey/campaigns components including events, wait steps, personalization rules, and cross-channel triggers
Monitor journey performance, resolve execution issues, and partner with analytics to refine logic and improve outcomes
Manage data extensions, SQL queries, filters and subscriber data to ensure accurate targeting and deliverability
Contribute to platform governance, best practices, and continuous improvement in journey orchestration
Use your skills to make an impact
Deliver real-time, personalized member journeys/campaigns that enhance engagement and satisfaction
Ensure accurate, compliant, and effective execution of NBA logic across digital and offline channels
Drive operational excellence through hands-on configuration, QA, and platform stewardship
Champion innovation and continuous improvement in marketing operations and customer experience
Sponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency). Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered.
Use your skills to make an impact
Required Qualifications
Bachelor's degree in marketing, business, or a related field or 5+ years' working within a marketing campaign delivery team
4+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution or relevant experience
3+ years of hands-on experience configuring journeys/campaigns in SalesForce Marketing Cloud, Marketo or Adobe Journey Optimizer, Adobe Experience Platform
Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization
Effective communicator with the ability to collaborate across technical and business teams
Comfortable working in agile pod-based, or cross-functional environments
Preferred Qualifications
Salesforce certification in Marketing Cloud
Adobe certifications in AEP or AJO
Familiarity with Adobe Real-Time CDP, XDM schemas, or event tagging
Experience in highly regulated industries such as healthcare or financial services
Exposure to JSON, event payloads, or API-driven personalization
Experience with responsive email design and accessibility standards
Understanding of Next Best Action personalization logic frameworks
Experience supporting platform migrations, governance standards, and enterprise marketing operations within a fast-paced environment is highly preferred
Additional Information
This role is 100% remote anywhere in the US but will primarily operate on Eastern Standard Time business hours.
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana's secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$94,900 - $130,500 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") o
