Job Description
Strengthening and empowering all of the communities we serve.
SEM Strategist
This is a remote-based position.
As an SEM Strategist at Advance Local, you will develop, manage, and analyze custom SEM strategies for high-tier clients. You will conduct on-site audits, build strategic recommendations, and clearly explain SEM concepts to clients and sales partners to ensure campaigns meet performance goals. You will also stay current on industry changes, apply new insights to campaign strategy, and share best practices with Ad Operations and Sales team members.
This role also supports pre-sale analysis as well as ongoing campaign fulfillment, reporting, and optimization. The ideal candidate is passionate about SEM and client success, with the ability to explain complex concepts in a clear, accessible way.
Compensation for this position is comprised of a base salary plus incentive compensation. The base salary range is $50,000 to $60,000 per year. Additional incentives bring total potential compensation to $55,000 to $66,000.
What you will be doing:
Responsible for creating, managing and analyzing custom SEM strategies for our highest-level clients
Support both the pre-sales analysis and the ongoing fulfillment of our SEM program
Assist peers in their understanding of strategy analysis and development
Achievement of established KPIs
Provide full, hands-on campaign strategy and execution in collaboration with sales, account management colleagues,
Monitor campaign delivery and pacing by proactively ensuring campaigns are performing to set standards and benchmarks.
Provide post-sale campaign reporting and recommendations, with support of sales strategy as needed.
Our ideal candidate will have the following:
Bachelor's degree or the equivalent combination of education and experience
Minimum three years' experience in SEM Strategy building experience (Agency environment preferred)
Track record in building SEM strategies for a variety of business types
Demonstrated expertise of ad operations processes
Client facing experience with the skill to explain complex topics in simple language
Ability to manage multiple projects simultaneously while working within deadlines
A desire to continually learn and apply their knowledge
Additional Information
Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .
Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance Originals, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Catalyst IQ, Cloud Theory, Fox Dealer, Hoot Interactive, Search Optics, Subtext.
Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law.
If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information.
Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.
