The Marketing Coordinator supports the library’s marketing and outreach efforts by creating promotional materials, coordinating campaigns, and maintaining communication with the public through multiple channels. This position partners with, and supports, the Director, Assistant Director, Youth Librarian, and Programming Coordinator.
The Marketing Coordinator is an “at will” employee.
This position receives pro-rated paid vacation and sick time.
SUPERVISION RECEIVED
This position reports to the Library Director.
SUPERVISION EXERCISED
None.
RESPONSIBILITIES AND ESSENTIAL DUTIES
An employee in this position may be called upon to do any or all of the following essential duties, plus other duties as assigned.
- Develop, design, and distribute library marketing materials in print and digitally. Ensure all communications adhere to ADA requirements.
- Develop and maintain a marketing calendar.
- Manage the library’s social media channels, currently Facebook and Instagram, creating content and engaging with followers.
- Look for new and innovative ways to market the library.
- Take photographs at key events and maintain an internal photography collection.
- Create, edit, and issue multiple digital newsletters via the library’s Customer Relationship Management software (Savannah).
- Assist with event promotion and outreach initiatives.
- Track and report on marketing campaign effectiveness & community engagement.
- Write press releases and news articles as needed for submission to local and regional media outlets.
- Contribute content to, and assist with website management.
- Maintain the library’s Style Guide.
- Ensure consistent branding across print, web, and social media channels.
- Develop relationships with local and regional media contacts and peers.
- Participate in monthly staff meetings and programming meetings.
ESSENTIAL FUNCTIONS, KNOWLEDGE, SKILLS AND ABILITIES (KSAs)
An employee in this role should have the equivalent of the following:
- Ability to work effectively with the general public and other employees.
- Proficiency with standard business applications and software including email, web browsers, web applications, and Microsoft Word, Excel and PowerPoint.
- Ability to see and hear well.
- Ability to lift up to 40 pounds.
REQUIRED SKILLS, EDUCATION, AND TRAINING
- High school diploma or equivalent.
- Proficiency with Canva in creating and editing content.
- Experience with basic photo editing.
- Experience managing social media channels for a business or community organization. Facebook and Instagram required.
- Strong writing and editing skills.
- Attention to detail.
- Creativity in developing marketing materials.
PREFERRED SKILLS, EDUCATION, AND TRAINING
- Associate’s degree or higher in Marketing, Communications, or a related field.
- Graphic design experience a plus.
- Minimum of one year of experience in library work.
WORKING CONDITIONS
- Majority of work is performed in a library environment and the surrounding Hastings community.
- Requires some evenings and weekends.
- Requires periodic participation and attendance at events and training.
The position description is not intended to be a complete list of all responsibilities, skills or working conditions associated with position and is subject to review and change at any time in accordance with the needs of Hastings Public Library. Reasonable accommodations may be made to enable someone with a qualifying disability to perform the essential functions of the position.
Job Type: Part-time 25 hours per week
Pay: $17.00 per hour
Benefits:
- Employee assistance program
- Flexible schedule
- Paid time off
Experience:
- professional social media management: 1 year (Preferred)
- professional marketing: 1 year (Preferred)
Ability to Commute:
- Hastings, MI 49058 (Required)
Work Location: In person
