What you'll bring to the team
As the Marketing Manager Gateway NA, you will develop and execute innovative, data-driven campaigns and activations that drive consumer demand, maximize ROI, and achieve revenue targets for your cluster. Working within a lean, collaborative Go-to-Market team, you will partner closely with PR, Global Centers of Excellence (including Brand, Insights, and Strategy), and cross-functional teams like Finance and People. This dynamic role requires a commercially focused marketer with a "can-do" attitude, expertise in both digital and traditional marketing, and the ability to thrive in a matrix environment to enhance the guest experience and deliver primary revenue.
Qualifications & Experience
Key Responsibilities:
Collaborate with the Senior Creative & Media Marketing Manager to develop and align cluster marketing strategies with overall business objectives, ensuring a cohesive brand presence.
Lead the end-to-end planning, development, and activation of integrated marketing campaigns that engage target audiences and deliver commercial and brand results.
Oversee the development and adaptation of creative campaigns from brief to execution, ensuring alignment with brand positioning and global frameworks.
Partner with the Global Brand team to maintain consistent messaging, protect brand identity, and drive growth across all marketing activities.
Navigate a matrix environment to build strong partnerships across internal teams and external agencies to ensure integrated customer touchpoints.
Utilize data and insights in collaboration with the Global Insights team to understand customer behavior, track market trends, and place the target audience at the heart of all marketing plans.
Support the GTM Director by tailoring global marketing frameworks and activities to meet local market needs while driving regional best practices.
Role model company values and behaviors to foster a collaborative, creative, and high-performing team environment.
Manage the cluster marketing budget to ensure optimal resource allocation with zero overspend, while providing data-driven reports and recommendations to senior leadership.
Experience and Qualifications:
5+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors.
Excellent verbal and written communication skills
Proven success in developing and executing integrated marketing campaigns
Experience working within complex organizations and collaborating with different teams, balancing priorities.
Leadership and people management skills, with experience in managing and developing people, directly or indirectly.
Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies.
Excellent stakeholder management
Proven experience managing marketing budgets and demonstrating marketing ROI. Robust commercial understanding in particular the role marketing plays in business performance.
A passion for the entertainment and tourism industry, with a customer-first approach to marketing.
Benefits
Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.Paid Time Off (PTO).
Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
Recognition Programs and Rewards.
401(k) Program: Save for the future with company matching contributions.
Tuition Reimbursement Programs: Get support for further education and career growth.
Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
Pay Range
Competitive
Submit a Referral (https://careers-na-merlinentertainments.icims.com/jobs/12615/marketing-manager-gateway-na/job?mode=apply&apply=yes&in_iframe=1&hashed=-1834381883)
At Merlin we welcome the world to our magical attractions and resorts every day and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters!
Together, we work to create a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, we aim to be the most inclusive and flexible employer in our industry.
Location (Country-State-City) US-MI-Auburn Hills
Job ID 2026-12615
Employment Type Full-Time
Offer/Contract Type At Will (US Only)
Location Name Peppa Pig World of Play Michigan
