Together we change lives.
Kelly is a team of experts driven by our belief that the impact of the right person in the right job is limitless.
No matter where you are in your career journey you can apply your knowledge and passion to move people, organizations, and communities forward. You'll have opportunities to grow your expertise and capabilities, both professionally and personally. As a team we celebrate inclusion, caring and collaboration. As a company we value your contribution, we work with integrity, and we always put people first - so your impact really will change lives.
Our Head of Marketing is the steward of Kelly's brand identity and market presence - driving pipeline contribution, deepen customer and candidate relationships, and position Kelly as the authority in specialty talent solutions.
Reporting to the Chief Growth Officer, this executive will lead an integrated marketing function spanning brand strategy, demand generation, digital marketing, content, communications, and marketing technology. The successful candidate will bring a rare combination of brand vision and revenue discipline - capable of elevating Kelly's market narrative while delivering measurable pipeline impact for the business.
Responsibilities:
Brand Strategy & Market Positioning
Own Kelly's enterprise brand strategy, identity, and guidelines
Lead competitive intelligence and market landscape analysis
Develop and maintain the external brand narrative and messaging architecture, and represent Kelly's brand at industry forums and strategic events
Demand Generation & Pipeline
Drive integrated demand generation across digital and traditional channels
Own marketing's contribution to revenue pipeline and targets
Oversee content strategy, SEO, and digital marketing execution
Define and track marketing KPIs and ROI accountability frameworks
Communications & MarTech
Lead internal and external communications strategy
Own the marketing technology stack and data/analytics infrastructure that powers insight-driven decision-making
Manage agency, media, and creative partner relationships to deliver consistent, high-quality execution
Employer Brand & Talent Attraction
Partner with HR and People leadership to build and sustain a differentiated employer brand that supports talent attraction across Kelly's workforce and candidate communities
Develop messaging platforms that resonate with both clients and prospective talent
Market Research & Competitive Intelligence
Build Kelly's market research capability - establishing ongoing mechanisms for customer insight, competitive monitoring, and industry trend tracking
Translate research into actionable implications for brand, product positioning, and go-to-market strategy
Product Positioning & Go-to-Market Partnership
Collaborate closely with the VP, Head of Product Development on pricing, packaging, and launch positioning
Ensure marketing execution is tightly coordinated with product milestones and that Kelly's market narrative evolves in step with the product portfolio
Knowledge, Skills, and Experiences:
15+ years of progressive marketing leadership experience with an integrated background spanning brand, demand generation, and digital marketing - ideally within a B2B services, staffing, or enterprise solutions environment
Experience building or significantly transforming a marketing function, with documented success connecting marketing investment to revenue outcomes
Equally comfortable setting brand strategy and reviewing pipeline dashboards; CEO-adjacent visibility and presence
Strong instinct for market storytelling and operational discipline to run a results-oriented marketing function
Experience integrating employer brand and talent marketing into the broader marketing remit
Commands presence in the boardroom and in front of clients or media - articulating a compelling market narrative for Kelly with authority, clarity, and credibility across diverse audiences
Leverages modern marketing technology and data infrastructure to drive decision-making, personalize customer engagement, and continuously improve campaign performance
Partners naturally across product, sales, people, and business unit leadership - elevating marketing from a support function to a strategic growth enabler
Location: Virtual / Remote
Travel: As required by business needs
Base pay range for this position is $200,000 - $265,000 per year. Final annual compensation will be based on experience and may vary by geographic location.
Compensation package and benefits applicable to the position - understanding that each person has unique professional and personal needs focused on your total well-being. Our range of Benefits for full-time employees can be explored at: Kelly Services | People (benefitsatkelly.com) (https://rs.benefitsatkelly.com/index.html)
Kelly is an equal opportunity employer committed to employing a diverse, equitable and inclusive workforce, including, but not limited to, race, gender, individuals with disabilities, protected veterans, sexual orientation, and gender identity. Equal Employment Opportunity is The Law.
