The Market Research Analystdesigns and fields the customer research that tells the team what customers will actually pay for specific features at specific price points
This role will inform the analytical framework assessingcontent application, competitive benchmarking, market intelligence and dealer ordering. They will create recommendations for Brand Operations, Product Planning, Dealer Network and Brand Finance.
KEY RESPONSIBILITIES
Responsibilities:
Design and field conjoint and discrete choice studies to estimate willingness-to-pay by feature, segment, and price band
Own the VOC research program: structured, recurring customer voice inputs that inform content and pricing recommendations
Translate research findings into specific content recommendations the analytical team can model.
Manage external research vendor relationships (J.D. Power, custom research firms)
Produce research insight reporting for the Vehicle Optimization team as well as Brand Operations teams
REQUIRED QUALIFICATIONS
Basic Qualifications:
Bachelors Degree Required
Minimum 3 years in market research with a quantitative methods focus
Hands-on experience designing and fielding conjoint, MaxDiff, or discrete choice studies
Strong analytical skills; comfort with statistical software (R, SPSS, or equivalent)
Strong written and visual communication; ability to translate research into business recommendations
Experience managing research vendors and budgets
PREFERRED QUALIFICATIONS
Preferred Qualifications:
Automotive experience; familiarity with incentive program structures and pricing economics.
Familiarity with willingness-to-pay modeling, price elasticity research, or pricing research
Experience working with J.D. Power, GfK, or equivalent automotive research providers
The Market Research Analystdesigns and fields the customer research that tells the team what customers will actually pay for specific features at specific price points
This role will inform the analytical framework assessingcontent application, competitive benchmarking, market intelligence and dealer ordering. They will create recommendations for Brand Operations, Product Planning, Dealer Network and Brand Finance.
KEY RESPONSIBILITIES
Responsibilities:
Design and field conjoint and discrete choice studies to estimate willingness-to-pay by feature, segment, and price band
Own the VOC research program: structured, recurring customer voice inputs that inform content and pricing recommendations
Translate research findings into specific content recommendations the analytical team can model.
Manage external research vendor relationships (J.D. Power, custom research firms)
Produce research insight reporting for the Vehicle Optimization team as well as Brand Operations teams
At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled.
