At a glance
Position:Lead Director of Branding, Business Communications & Sports Marketing
Primary Location:Midland (MI, USA), Michigan, United States of America
Schedule:Full time
Date Posted:05/04/2026
Job Number:R2066588
Position Type:Regular
Workplace Type:Onsite
At Dow, we believe in putting people first and we're passionate about delivering integrity, respect and safety to our customers, our employees and the planet.
Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We're a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you're looking for a challenge and meaningful role, you're in the right place.
About you and this role
Dowhas an exciting opportunity for aLead Director of Branding, Business Communications & Sports Marketinglocated inMidland, MI!
In this role, you will partner with senior business leadership to strengthen Dow's enterprise brand as a long-term strategic asset and deliver measurable commercial and reputational impact through integrated enterprise branding and marketing communications excellence.
You will have primary accountability for Dow's enterprise brand strategy, stewardship, governance and brand health measurement, ensuring the Dow brand is consistently defined, protected and strengthened globally. You will lead a global team that develops and executes enterprise branding leadership, governance and activation, as well as multi-channel enterprise and business and marketing communications strategies that engage customers, stakeholders and employees in support of Dow's business and enterprise priorities.
You will report to Dow's vice president of Corporate Affairs, hold a seat on Dow's Corporate Affairs Leadership Team and provide strategic counsel to business presidents and senior leaders, ensuring clear ownership boundaries and alignment across brand stewardship, enterprise messaging, and business communications programs in tandem with Dow's enterprise reputation strategy, business objectives and growth priorities.
Responsibilities
Enterprise Brand Leadership & Governance
Own and evolve Dow's enterprise brand strategy, including brand positioning, architecture, value proposition and usage principles, in partnership with Corporate Affairs leadership and enterprise stakeholders.
Serve as steward of the Dow brandas an enterprise asset, ensuring consistency, discipline and protection across businesses, regions, partnerships, sponsorships and external platforms.
Establish and maintainenterprise-wise brand governance frameworks, including standards, policies, approval practices, escalation paths and risk management protocols.
Define and overseebrand health and brand value measurement, including reputation, equity and value indicators, translating insights into leadership decision-making and strategic action.
Enable the organization tocreate, promote and activate the Dow brand effectively, while maintaining clear distinction between brand definition / stewardship and communications or campaign execution.
Business & Marketing Communications Strategy
Partner with senior business and functional leaders to shape and executeintegrated business and marketing communications strategiesthat advance Dow's growth, reputation, and commercial objectives.
Serve as a trusted advisor to leadership onenterprise brand implications, positioning and risk.
Translate business strategies into clear, compelling messaging and engagement strategieswithin established enterprise brand frameworksacross global and regional audiences.
Lead the development and execution ofintegrated, multi-channel marketing communications plansaligned with business marketing strategies and customer engagement priorities.
Partner with Dow's Corporate Communications team to ensure consistency of purpose, effective messaging and engagement across stakeholders.
Sports Marketing Leadership and Oversight
Provide strategic oversight and leadership forDow's Sports Marketingcapabilities and programs, ensuring sports partnerships and platforms advance brand visibility, thought leadership, and business relevance.
Ensure alignment of sports marketing communications with enterprise business and brand priorities, as well as proper governance and oversight of sports marketing assets.
Partner with Dow's commercial team to guide the integration of sports marketing initiatives into broader business and marketing communications programs that maximize return on investment and brand impact.
People & Organizational Leadership
Lead and develop a high-performing organization of marketing communications leaders, managers, and specialists, foster engagement, capability building, and succession planning.
Own the talent strategy, organizational design, and resource planning for the Business & Marketing Communications organization.
Inspire, coach, and mentor leaders and teams to deliver results aligned with long-term business strategy and operational excellence.
Governance, Resources & Measurement
Accountable for functional budgets, resource allocation, and supplier partnerships across branding, marketing communications, and sports marketing programs.
Establish outcomes-based measurement frameworks to assess effectiveness of communications and marketing programs, feeding insights back into planning and strategy refinement.
Ensure strong collaboration with Corporate Public Affairs, brand, marketing, and regional teams to connect enterprise, business, and market priorities.
Qualifications
A minimum of a bachelor's degree or relevant military experience at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.
A minimum of 15 years of experience leading global or regional marketing communications organizations or related disciplines in a complex, multinational environment.
Deep experience with brand strategy, integrated marketing, and high-visibility platforms such as sponsorships or sports marketing.
Background in B2B, industrial, or technology-driven industries.
Significant leadership experience, including leading leaders and managers in complex organizations.
A minimum requirement for this U.S. based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process.
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Skills
Brand Strategy:Ability to develop, steward, and evolve brand strategy across all channels, ensuring consistent brand identity, voice, and positioning. Lead long-term brand vision aligned with business objectives, audience insights, and market trends to strengthen brand equity and differentiation.
Cross-Functional Leadership:Demonstrated success leading high-performing teams and collaborating across marketing, sales, legal, finance, and external agencies. Influence without direct authority, align diverse stakeholders, and drive execution of complex, multi-channel initiatives.
Data Analytics:Strong analytical mindset with the ability to measure brand performance, campaign effectiveness, and ROI. Use insights from consumer data, media metrics, and market research to optimize strategies, inform decision-making, and demonstrate business value.
Executive Communications:Proven ability to lead internal and external communications, including executive messaging, corporate narratives, crisis communications, and stakeholder engagement. Craft clear, compelling messages that support organizational strategy, reputation management, and cultural alignment.
Sports Marketing:Expertise in designing and executing integrated marketing strategies, including sports marketing, sp
