Position Summary: The Product Line Manager (PLM) owns the commercial success of assigned product lines, driving strategy, growth, and profitability. This role translates market insights, customer needs, and competitive dynamics into clear product strategies and actionable sales plans.
You’ll be accountable for delivering against Annual Operating Plan (AOP) targets and expected to proactively identify gaps, take corrective action, and accelerate growth. Success in this role requires strong business acumen, the ability to communicate value beyond technical specifications, and close collaboration with Sales, Engineering, and Operations. This position reports to the Product Line Director.
Key Responsibilities:
Own the Business
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Lead full product line performance, including revenue, bookings, margin, and AOP delivery
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Develop and execute product strategies aligned with business and corporate objectives
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Identify and drive growth through new markets, applications, and customer expansion
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Take decisive action to address performance gaps and deliver recovery plans
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Define and manage product and technology roadmaps
Drive Market & Customer Insight
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Understand customer needs, market trends, and competitive positioning
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Translate technical capabilities into clear, differentiated value propositions
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Position offerings based on value, not just specifications
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Engage directly with customers to validate needs and strengthen relationships
Partner with Sales to Win
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Work closely with Regional Sales Managers to execute targeted growth strategies
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Turn product strategy into actionable sales plans with measurable outcomes
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Support key opportunities and proposals to improve win rates
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Provide guidance on target accounts, pipeline priorities, and forecasts
Manage the Product Lifecycle
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Oversee the full product lifecycle, including portfolio optimization and SKU rationalization
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Ensure alignment between product offerings, market demand, and financial performance
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Develop business cases and ROI analyses for new products and enhancements
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Establish pricing strategies aligned with cost, market conditions, and margin goals
Leverage Data & Modern Tools
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Use AI-enabled tools and data insights to accelerate market analysis, messaging, and strategy development
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Drive more efficient, data-informed decision making
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Continuously improve execution through adoption of modern tools and processes
Lead Cross-Functionally
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Collaborate with Engineering, Operations, Sales, and Marketing to execute strategies
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Partner with MARCOM on messaging and go-to-market initiatives
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Participate in forecasting, business reviews, and strategic planning
What Success Looks Like:
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Consistent achievement of revenue, bookings, and growth targets
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Clear, market-driven strategies that translate into measurable results
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Strong sales alignment with improved pipeline quality and win rates
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Compelling value-based messaging for both technical and business audiences
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Ability to adapt quickly and deliver results in a dynamic environment
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Operates with urgency, accountability, and a results-driven mindset
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Demonstrates adaptability and openness to feedback
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Embraces continuous improvement and high performance standards
Qualifications:
Required
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Bachelor’s degree in a technical or business-related field (or equivalent experience)
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5+ years of experience in product management, engineering, or related roles
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Proven ability to drive business results and manage competing priorities
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Strong analytical, problem-solving, and decision-making skills
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Excellent communication and presentation abilities
Preferred
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Experience with product line ownership and revenue accountability
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Strong commercial and business acumen
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Experience working closely with sales teams and customers
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Ability to translate technical concepts into market-facing value
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Experience leveraging AI or advanced tools for business analysis
Work Environment & Travel:
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This is a hybrid role based at our Ann Arbor, MI or Fairview, PA facility
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Hybrid schedule: Combination of remote work and on-site presence at our facility
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This role requires regular on-site collaboration, with flexibility for remote work
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Travel required (approximately 25–35%) to support customer and business development activities
