Description
About Crain Communications
Crain Communications is a leading media company with a diverse portfolio of trusted B2B media brands including Ad Age, Crain's New York Business, Automotive News, Modern Healthcare and Pensions & Investments. With a long-standing commitment to delivering exceptional information and insights for business leaders, we connect professionals and decision-makers across industries and communities. As we continue to adapt to rapidly changing cutomer needs and expectations, we're seeking a transformative marketing and communications executive to help shape our next chapter of growth and excellence.
Position Overview
Crain Communications is seeking an accomplished SVP, Head of Marketing & Corporate Communications to elevate our global brands and lead integrated marketing, communications, and reputation strategy across our portfolio.
This leader will partner with the Crain leadership team to strengthen our market relationships to drive revenue growth through data-driven marketing, creative storytelling, and strategic brand positioning. The ideal candidate is a proven C-suite advisor and collaborative culture-builder with experience leading high-performing teams and driving transformation within industries that have faced disruption from technology and changing customer needs.
Key Responsibilities
Strategic Leadership & Transformation
Serve as a strategic advisor to the CEO, COO, and executive leadership, shaping Crain's narrative, reputation, and market presence.
Partner across functions to support organizational transformation and brand modernization.
Lead marketing and communications integration across brands to ensure a cohesive, global identity and unified storytelling framework.
Brand, Marketing & Sales Growth
Define and execute an enterprise-wide brand strategy, in partnership with the Chief Content Offier, to strengthen Crain's position as an authoritative and trusted leader in business media.
Oversee brand marketing, digital campaigns, demand generation, and creative strategy to drive subscriber acquisition, retention, and revenue growth.
Leverage insights and analytics to align marketing investments with business priorities and measure impact.
Evolve go-to-market strategies for new sales products, events, and initiatives, ensuring cross channel excellence.
Act as a senior relationship steward with top advertisers, agencies, and industry partners, reinforcing Crain's position as a premier destination for high-quality business audiences.
Shape Crain's advertiser engagement strategy in partnership with the Chief Commercial Officer, ensuring consistent storytelling, measurable impact, and long-term partnership value.
Drive the evolution of advertiser marketing programs, integrating content, events, and digital platforms to deliver innovative, insight-led solutions for clients.
Corporate Communications & Media Relations
Lead corporate and executive communications, reputation management, crisis response, and internal communications.
Build and strengthen relationships with global media, analysts, and key industry stakeholders.
Position Crain's leadership and content creators as thought leaders in business, media and policy conversations.
Qualifications
15+ years of experience in marketing, communications, and brand management-preferably within media or B2B information sectors but relevant experience in other industries with B2B audience and premium brands will also be suitable.
At least 5 years of experience in a Senior Management role, on an Executive or Senior leadership team.
Proven success in driving brand transformation and audience growth for measurable business impact.
Experience in various aspects of internal and external communications; brand strategy; content marketing; and digital engagement.
Deep understanding of reputation management, executive visibility, and stakeholder engagement.
Strong experience managing teams and cross-functional integration.
Experience with events a plus.
Recognized as a trusted strategic advisor and collaborative partner to C-suite leaders and boards.
Pay Transparency Disclosure:
The estimated salary range for this position is $250,000 to $300,000 plus bonus eligibility.
The final salary offering will take into account a wide range of factors, including experience, accomplishments and location. The salary range provided should not be considered as a salary limit or cap. In addition to base salary, Crain also offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.
About Crain Communications:
Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are the most influential media properties in the industries and communities they serve, including Ad Age,... For full info follow application link.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information.
