SOCIAL MEDIA CONTENT CREATOR
Position Number: S-3840
Position Summary:
As a member of the University Marketing & Communications team, the Social Media Content Creator will inform, engage, and entertain audiences with timely, relevant, and appropriate content across multiple social media platforms, including Facebook, Instagram, TikTok, YouTube, LinkedIn and X, as well as new channels that may become important. The Social Media Content Creator will focus on quick-turnaround content, aligned with current and emerging trends, the CMU brand, and CMU’s current campaigns, with the goal of increasing CMU’s presence and relevance on its primary social media channels. This position will engage with audiences by responding to post comments and direct messages and will assist with all aspects of online community management, including social listening and reporting. This individual will also assist with data collection and analysis and work closely with members of the social media, news and media, and marketing and digital strategy teams to develop content that reaches target audiences, growing awareness of and interest in CMU .
Required Qualifications:
Bachelor’s degree, preferably in marketing, public relations, digital media, communications, or a related field.
Experience developing content for a group, organization, or business on the major social media platforms: Facebook, Instagram, TikTok, YouTube, LinkedIn and X.
Experience working with multidisciplinary/multifunctional teams to complete projects.
Proficiency with video recording and editing on mobile devices, especially Apple iPhones.
Highly creative and self-motivated.
Detail-oriented and goal-focused.
Excellent written and verbal communication skills.
Demonstrated confidence in meeting and working with new people.
Ability to remain organized while managing multiple tasks under strict deadlines.
Ability to work occasional evenings and weekends as needed.
Must be passionate about Central Michigan University and/or the higher education experience.
Preferred Qualifications:
Familiarity with best practices for social media content creation.
Experience with Adobe Rush, Adobe Express, CapCut, and other content creation/editing tools.
Experience working with social media hosting and monitoring programs such as Agorapulse, HootSuite, Hubspot, and others.
Experience driving action from social media content and tracking performance on goals.
Understanding of Search Engine Optimization and general marketing best practices.
Familiarity with data analytics tools and the use of data to drive content development.
Comfortability being on camera and interacting with new people.
Duties & Responsibilities:
Creates daily content for CMU’s primary social media channels at the direction from the Associate and Assistant Directors of Social Media.
Produces (create/capture and edit) and shares photo and video content appropriate for various stakeholder audiences on various social media platforms.
Develops content to align with trends and CMU’s brand for the university’s primary social media channels.
Works with the University Communications team to identify current and emerging social media trends, quickly developing ideas to engage CMU .
Identifies opportunities to capture content across campus, including awareness of upcoming events and activities, student organizations, and more.
Pulls social media data from dashboards and channels/platforms, participates in review and assessment of social media analytics, and uses findings to guide content creation.
Participates in cross-functional team meetings to brainstorm and develop creative content.
Assists with social media community management, including interacting with followers through comments and direct messages, and participates in social listening.
Assists with the development of resources for internal stakeholder groups, including campus social media managers, social media ambassadors, and interns.
Performs other duties as assigned.
Supervision Exercised:
None.
Employee Group: Professional & Administrative -Salary
Staff Pay Level:
Pay Range: $45,000 - $52,000
Division: President
Department: University Marketing & Communications
Position Status: Regular
Position End Date:
Employment Status: Full-Time
FTE: 1.0
Position Type: 12 month
Weekly Work Schedule: Mon-Fri, 8:00 a.m. - 5:00 p.m. / weekends and evenings as required.
Location: Mount Pleasant, MI
Posting Ends:
Open Until Filled: Yes
About the Department:
Doing is in our DNA at CMU , and that’s exactly why there is always so much going on. As storytellers, we couldn’t ask for more! We’re the writers, artists, strategists and your partners in sharing the incredible work our faculty, students and staff do every day and the considerable impact CMU alumni have on our communities. That fires us up!
We take a data-driven approach to strategy and content to help set the pace for the university’s communications.
We work to build a brand worthy of this great institution.
And we use every means available to amplify the hard-fought successes of our university community.
About CMU:
Central Michigan University has a more than 125-year legacy of preparing students to become leaders and changemakers in their communities and in their personal and professional lives.
We serve nearly 15,500 students on our Mount Pleasant campus, in satellite locations around the state and throughout the country, and through flexible online programs. Many of our approximately 300 undergraduate, master’s, specialist and doctoral programs in the arts, media, business, education, human services, health professions, liberal arts, social sciences, medicine, science and engineering are nationally ranked for excellence.
CMU leads the nation in leadership development programming through our Sarah R. Opperman Leadership Institute, and we are proud to be among only 5% of U.S. universities in the top two Carnegie research classifications. Our faculty work with graduate and undergraduate students in areas such as Great Lakes research, medical innovation, engineering technology and more.
To view the full job posting & to apply, visit https://apptrkr.com/6977553
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