Description
This role owns the integrity, strategy, and commercial activation of SIA's audience database. The Director of Audience Data & Revenue Operations will oversee data governance and quality while driving the use of audience data to accelerate growth across news, research, events, membership, training, and sponsorship revenue.
This individual will monitor and optimize the full audience lifecycle - from top-of-funnel news engagement through event attendance and membership conversion - ensuring our database fuels a virtuous revenue cycle.
Location: Remote from an approved state listed below, or based in a Crain office if within commuting distance.
Key Responsibilities
1. Audience Lifecycle Strategy & Funnel Optimization
Own the end-to-end audience journey from news subscriber to engaged prospect to event attendee to member.
Develop lifecycle dashboards tracking movement across stages.
Identify friction points and leakage in the funnel.
Partner with Marketing, Events, Membership, and Sales to improve conversion rates.
2. Revenue-Focused Segmentation & Activation
Design segmentation strategies that improve campaign targeting and performance.
Oversee marketing list strategy tied to revenue outcomes.
Support cross-sell and upsell efforts across research, events, training, and membership.
Develop engagement scoring models to prioritize high-value prospects.
3. Data Governance & Quality
Lead global data quality initiatives to ensure accuracy and reliability.
Implement governance standards and GDPR compliance practices.
Establish consistent data definitions and lifecycle stage tagging.
Oversee CRM hygiene and enrichment strategies.
4. Analytics & Business Intelligence
Build executive-level dashboards tied to revenue KPIs.
Analyze conversion rates across product lines.
Provide insight into audience growth trends and monetization opportunities.
Track event-to-membership conversion performance.
5. Cross-Functional Leadership
Act as the connective tissue between Tech Ops, Marketing, Sales, Events, and Membership.
Ensure data infrastructure supports commercial objectives.
Translate technical data processes into business growth insights.
Skills & Experience
5+ years in database marketing, marketing operations, revenue operations, or audience strategy.
Experience managing CRM and marketing automation platforms.
Strong understanding of lifecycle marketing and revenue funnels.
Proven ability to translate data into commercial action.
Familiarity with GDPR and global compliance standards.
Analytical fluency (SQL, Excel, BI tools; Python a plus but not required).
Strategic mindset with strong cross-functional communication skills.
Ability to work an Eastern Time schedule.
Pay TransparencyStatement
The estimated salary range for this position is$130,000-$145,000.
The final salary offering will take into account a wide range of factors including experience, accomplishments, and location. The salary range should not be considered a salary cap. In addition to base salary, Crain offers competitive benefits including retirement plan savings contributions and bonus opportunities based on individual and company performance.
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Brand Overview:
Founded in 1989, Staffing Industry Analysts (SIA) is the global advisor on staffing and workforce solutions. Our proprietary research covers all categories of employed and non-employed work including temporary staffing, independent contracting and other types of contingent labor. SIA's independent and objective analysis provides insights into the services and suppliers operating in the workforce solutions ecosystem, including staffing firms, managed service providers, recruitment process outsourcers, payrolling/compliance firms and talent acquisition technology specialists such as vendor management systems, online staffing platforms, crowdsourcing and online work services. We also provide training and accreditation with our unique Certified Contingent Workforce Professional (CCWP) program.
Known for our award-winning content, data, support tools, publications, executive conferences and events, we help both suppliers and buyers of workforce solutions make better-informed decisions that improve business results and minimize risk. As a division of the international business media company, Crain Communications Inc., SIA is headquartered in Mountain View, California, with offices in London, England.
www.staffingindustry.com
@SIAnalysts
About Crain Communications:
Crain Communications is a leading business news and information company with a portfolio of 24 media brands that provide indispensable coverage and data for professionals globally and across sectors, including advertising, automotive, finance, healthcare, staffing, and workforce solutions. Many of Crain's brands are the most influential media properties in the industries and communities they serve, including Ad Age, Automotive News, Pensions & Investments, Modern Healthcare, Staffing Industry Analysts, as well as... For full info follow application link.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor s legal duty to furnish information.
