Company description
Mars United? Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines - Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy - that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.
Overview
Mars United Commerce is currently seeking a Senior Specialist, Media Strategy. This position is responsible for developing Consumer Promotions and National Shopper media strategies for assigned brands and leading growth of assigned businesses. CPG and retail media experience is strongly preferred. Candidates must reside in a commutable distance to one of Mars United Commerce's hub locations: Minneapolis (preferred location), Detroit, Chicago, Cincinnati, New York, Denver, Bentonville, Dallas, Seattle or Nashville.
PRIMARY RESPONSIBILITIES:
Client-facing role supporting planning and leading execution of best-in-class national consumer promotions and shopper media campaigns
Execution of consumer promotion tactics including experiential, sweeps, sampling, digital coupons, rebates, influencers, etc.
Ongoing campaign monitoring and management and working with vendors to identify and implement campaign optimizations
Report back on campaign performance. Collaborate with vendor and team to provide campaign data, insights and strategic recommendations based on client objectives, media strategy and results
Have clear understanding of campaign set-up, performance, measurement and KPIs, as well as clearly set and communicate performance expectations with internal and external teams
Support AdOps by calculating estimated fees for ad tagging & verification, submitting tagging request and monitoring pacing
End to end campaign management delivering final approved plans to market
Cross functional collaboration in ensuring all vendor deliverables are met
Management of budgets, ensuring all client facing documents are accurate, and all vendor savings are documented for financial reporting
Management of program trackers and timelines
Management of third-party consumer promotions and shopper vendor partners
Identify new vendors and set up capabilities meetings to educate internal teams
RFP vendors to develop and collaborate on targeting, rates and refine overall executional plan based on client objective, media strategy and vendor capabilities
SKILLSETS REQUIRED:
Bachelor's degree in advertising, marketing, related field or the equivalent combination of education and experience
2-4 years of shopper, consumer promotions, digital media or retail media experience working in an agency setting, CPG and/or retail media experience strongly preferred
Keen attention to detail with strong mathematical and Microsoft Office / Google Workspace skills including expert proficiency in applications such as Excel/Sheets, PowerPoint/Slides and Word/Docs
Able to build relationships across the team, department, vendors and clients
Detail oriented with ability to track and reconcile budgets to fine level of detail
Must be an excellent collaborator, willing to lean in and work closely with internal and external teams in a virtual team environment
Must have a strong level of understanding of media performance principals including KPI performance (formulas, insights), as well as an understanding of operations process (trafficking, optimizing and tagging media)
Able to communicate clearly, thoroughly, succinctly and in a timely manner both verbally and in writing; follow up on outstanding issues; ask questions
Additional information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.
You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. You will also be eligible to participate in the Publicis 401(k) Plan after you complete 1,000 work hours in a consecutive 12-month period.
Mars United? Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected] .
All your information will be kept confidential according to EEO guidelines.
Compensation Range: $64,000 - $75,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
