Position Overview
One Team US is seeking a senior-level Marketing Growth Leader to architect and execute scalable demand generation strategies across our portfolio of SaaS platforms and software services, including Whizpot, Got Your Team, Falcomatics, and emerging AI-driven products.
This role is not a traditional marketing manager position. It requires a strategic operator with deep SaaS growth experience, performance marketing expertise, product-led growth understanding, and the ability to align technical infrastructure with measurable pipeline impact.
The ideal candidate understands B2B SaaS positioning, multi-brand strategy, attribution modeling, and demand capture systems — and can translate that into qualified leads, demos, and revenue growth.
This role is not a traditional marketing manager position. It requires a strategic operator with deep SaaS growth experience, performance marketing expertise, product-led growth understanding, and the ability to align technical infrastructure with measurable pipeline impact.
The ideal candidate understands B2B SaaS positioning, multi-brand strategy, attribution modeling, and demand capture systems — and can translate that into qualified leads, demos, and revenue growth.
Core Responsibilities:
- SaaS Positioning & Messaging Architecture
- Define and refine ICPs across multiple brands
- Develop differentiated positioning frameworks for each product
- Align messaging across websites, landing pages, ads, and sales collateral
- Establish category clarity and competitive differentiation
- Demand Generation & Performance Marketing
- Build and optimize high-intent acquisition channels (Google Ads, LinkedIn, organic search)
- Design and execute a paid acquisition strategy with defined CPL and CAC targets
- Own MQL → SQL → Demo pipeline optimization
- Drive measurable demo bookings and qualified lead growth
- Funnel & Conversion Engineering
- Architect full-funnel strategy (traffic → conversion → demo → close)
- Implement landing page testing strategy (A/B testing, CRO)
- Define product-led and demo-driven growth flows
- Improve conversion rates across SaaS properties
- Growth Analytics & KPI Ownership
- Establish CAC, LTV, CPL, and ROI tracking frameworks
- Implement a unified reporting dashboard across brands
- Ensure attribution modeling and performance transparency
- Present monthly growth reports tied to revenue impact
- Multi-Brand Strategy Oversight
- Prioritize marketing resources across the One Team US portfolio
- Ensure consistent strategic direction across domains
- Align marketing initiatives with product roadmap and AI initiatives
- Identify scalable growth opportunities across verticals
Required Qualifications
- 7+ years experience in B2B SaaS marketing
- Demonstrated success scaling SaaS products via inbound and paid acquisition
- Strong understanding of CAC/LTV modeling and demand forecasting
- Experience managing multi-product or multi-brand portfolios
- Deep knowledge of SEO, paid search, and LinkedIn advertising
- Experience implementing marketing automation and CRM integration
- Strong analytical background with a performance accountability mindset
Preferred Qualifications
- Experience in AI-driven software or technical SaaS environments
- Familiarity with product-led growth frameworks
- Experience working with internal development teams
- Understanding of technical infrastructure (Next.js, APIs, tracking scripts, analytics tools)
- Experience scaling early-stage SaaS to recurring revenue growth
- Clear ICP and positioning defined across brands
- Funnel architecture documented and optimized
- Paid acquisition restructuring is complete
- Conversion rate baseline established
- Lead volume growth benchmark set
- Marketing performance dashboard implemented
Key Performance Indicators (First 90 Days)
Success Metrics
- Increased qualified inbound leads
- Improved cost per acquisition
- Measurable demo booking growth
- Clear attribution visibility
- Revenue impact from marketing initiatives
