The Director of Sales and Marketing is a dynamic and experienced sales leader who understands the science of selling and drives business development as a member of the executive leadership team. This role develops and executes the corporate sales strategy through rapid growth as a player -coach and is responsible for guiding the activities that drive results in alignment with stated company targets .The VP of Sales leads ,grows ,and refines a high -performing sales organization while holding the team to the highest standards of performance and accountability .This position serves as an internal and external advocate for best -in-class customer experiences and requires full engagement with ,pursuit of ,and portrayal of the Vantage Plastics mission statement and stated values . This role also provides executive oversight of marketing strategy, demand generation, brand positioning, and sales enablement to support revenue growth objectives.
Primary Accountabilities
- Provide executive oversight of marketing strategy, demand generation, brand positioning, and sales enablement activities aligned to sales vertical goals.
- Own and deliver annual revenue, margin, and growth targets by business unit and sales verticals, including Vantage Plastics, Lotis Technologies, and VanRove.
- Develop and execute annual and quarterly sales plans by vertical, including target accounts, pipeline goals, and forecasting discipline.
- Drive new business acquisition while maintaining and expanding strategic customer relationships.
- Develop and execute customer, market, and end-use diversification strategies to reduce revenue concentration risk and strengthen long-term stability.
Duties and Responsibilities
- Oversee development and execution of marketing strategies that support sales growth, lead generation, and customer acquisition across business units and verticals.
- Ensure alignment between sales and marketing efforts including messaging, value propositions, trade show strategy, and customer-facing materials.
- Provide strategic direction for brand management, market positioning, and promotional activities in support of corporate objectives.
- Review and evaluate marketing performance metrics to ensure effectiveness and return on investment.
- Work with sales team members individually to establish sales goals and develop business plans to achieve them.
- Hold bi -weekly Level -10 EOS “Traction” meetings with the sales team.
- Plan develop implement and execute a sales strategy leveraging market knowledge to convey product value proposition and positioning.
- Motivate develop and grow the sales team and cultivate a performance -based culture built on delivering value to customers.
- Oversee CRM usage and provide coaching on activity expectations, pipeline discipline, and opportunity management.
- Utilize the CRM system to maintain visibility to pipeline and provide accurate sales forecasts to leadership.
- Lead recruiting selection onboarding and ramp plans for sales representatives as required to meet growth targets.
- Evaluate and implement geographic expansion strategies, including territory design and rep coverage models aligned to vertical growth objectives.
- Personally lead strategic sales opportunities as a player-coach while scaling the organization over time.
- Develop and maintain senior-level relationships with key prospective customers and organizational leaders.
- Lead client engagement and operational discovery processes to integrate solutions into customer workflows and recommend best practices.
- Coach sellers through complex sales cycles using a consultative approach and ensure compliance with organizational sales processes.
- Provide business development and thought leadership through opportunity identification growth of new capabilities and incremental business success.
- Ensure sales and customer support personnel are adequately trained to meet requirements for product knowledge technology and pricing discipline.
- Initiate and enforce pricing strategy to support long -term market position and profitability; obtain required approvals for exceptions.
- Support financial justification for new product/capability investments as needed to win strategic business.
- Prepare periodic sales reports showing sales volume pipeline health opportunities for expansion and market trends.
- Lead staffing, training and performance evaluations to develop and manage the sales organization.
- Travel as needed (up to 33 %).
Education and Experience
- Minimum 10 years of experience in a manufacturing, retail and/or OEM environment with demonstrated success driving sales growth.
- Minimum10 years of experience leading a sales team with accountability for results and performance management.
- Minimum 5 years of experience with EOS (Entrepreneurial Operating System).
- Extensive experience in the plastics industry with a strong technical /engineering mindset preferred.
- Excellent interpersonal and relationship-building skills with customers partners and internal stakeholders.
- Highly organized structured and detail-oriented; able to manage multiple priorities and execute consistently.
- Well -versed in CRM ,ERP ,and MS Office applications .
- Demonstrated experience in organizational development and restructuring as the business grows.
Supervisory Responsibilities
- Sales Representatives
- Customer Service Department
- Terrain Product Line Manager
Performance Expectations
- Achieve annual sales targets for each assigned vertical and product line, including revenue and margin expectations.
- Maintain a disciplined and measurable sales process supported by CRM activity, pipeline management, and forecasting accuracy.
- Build a high-performance sales culture through coaching, accountability, and professional development.
- Ensure customer interactions and sales execution align with the Vantage Plastics mission and stated values.
This role is accountable for sales department performance including safety & environmental compliance quality reliability process adherence productivity and living the Vantage Plastics mission and values.
