JOB DESCRIPTION
Position Summary
Citrix is hiring a Senior Paid Media Specialist to own paid media strategy and execution for ourexisting Enterprise account base. This role isnotresponsible fornet-new lead generation. Instead, you will drive measurable outcomes across early pipeline stages and account engagement by running coordinated paid programs acrossLinkedIn, Google Ads, andDemandbase.
You willoperateas the paid media subject matter expert for Enterprise accounts, working with limited oversight to set standards and best practices across audience strategy, testing, measurement, and reporting. You will manage budget, build andoptimizeretargeting programs, ensure tracking is implemented correctly (GTM/events), build dashboards andperformancereporting, and create forecasting models to justify and unlockadditionalinvestment.You'llpartner closely with Sr. Marketing Campaign Managers to align paid media with campaign motions, sales priorities, and account segments.
Key Responsibilities
Enterprise Paid Media Ownership (Strategy + Execution)
Own paid media strategy forexisting Enterprise accounts, aligned to GTM priorities (campaign motions, product initiatives, renewal/upsell support, and sales plays) to drive awareness engagement earlysalespipeline progression.
Translate campaign goals and account segments into channel plans, including always-on programs, bursts, and retargeting sequences.
Build andoptimizeaudiences across named accounts, ABM segments, intent signals, and engagement-based retargeting pools; implement suppression logic whereappropriate.
Establish andmaintainpaid media standards and best practices across naming conventions, UTM governance, testing frameworks, and documentation.
Channel & Platform Management (LinkedIn, Google,Demandbase)
Execute andoptimizecampaigns acrossLinkedIn Campaign Manager, Google Ads, andDemandbase, including setup, QA, targeting, pacing, and ongoing optimization.
Own account list processes, audience matching, creative rotations, bid/optimization strategies, and landing-path alignment.
Coordinate with Sr. Marketing Campaign Managers to align paid activation with campaign timelines, messaging, and account priorities.
Budget Management & Performance Optimization
Own budget pacing and allocation decisions; proactively reallocate spend based on performance insights and shifting business priorities.
Design and run structured experiments (audience, creative, offer, format, landing path) and turn learnings into repeatable playbooks.
Identifyprocess and system improvements that increase performance and operational efficiency.
Tracking, Measurement & Retargeting Enablement
Own tracking integrity for paid programs, including UTM standards, platform pixels, conversion actions, and event tracking.
UseGoogle Tag Managerto create andmaintaintags, triggers, and events that improve retargeting and measurement depth (e.g., key page views, CTA clicks, asset engagement, video engagement).
Lead cross-functional measurement improvements (event taxonomy, conversion framework, tracking QA) in partnership with Marketing Ops, Web, and Analytics.
Partner with internal teams to ensure platform integrations and reporting sources areaccurate, stable, and scalable.
Dashboards, Reporting & Stakeholder Readouts
Build andmaintaindashboards that connect paid activity to enterprise account outcomes (reach within account lists, engagement, intent lift, site behavior, stage progression, influenced pipeline where measurement allows).
Deliver weekly/monthly performance readouts with clear narrative and recommendations: what changed, what worked, whatdidn't, andwhat'snext.
Provide post-campaign analyses and executive-ready summaries that inform future investment and strategy.
Forecasting & Annual Planning
Create quarterly and annual forecasts to support budget planning and requests for increased investment.
Build scenario models (base/growth/aggressive) with transparent assumptions, risks, and expected outcomes.
Establish annual trajectories of success tied to enterprise account priorities and measurable performance indicators.
Cross-Functional Collaboration & Enablement
Partner closely with Sr. Marketing Campaign Managers to align paid strategy and execution to campaignobjectives, sales plays, and account segmentation.
Collaborate with Marketing Ops, Analytics, Web, Content, and Creative to ensure strong inputs, clean execution, and reliable measurement.
Provide guidance and training to cross-functional partners on paid media best practices, measurement, and performance interpretation.
What Success Looks Like (First 6-12 Months)
Improved reach and engagement within named Enterprise account lists across priority segments.
Stronger retargeting performance driven by improved event strategy, audience quality, and conversion signals.
Clear, trusted dashboards and reporting that stakeholders use to make decisions.
Demonstrated contribution to early pipeline progression and account engagement, with measurable impact where attribution allows.
Credible forecasting that supports annual planning and enables budget increases tied to outcomes.
Required Skills & Experience
Deep... For full info follow application link.
Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.
