Director Marketing and Events
At Eisen, we create products that solve big problems for consumers, our customers, and the world around us. We're one of the few fastener technology companies with complete expertise across all engineered hardware products used by manufacturers and consumers.
Eisen is committed to using latest technology for improvements in quality and continuous innovation because our products impact millions of people every day. But we're more than what we make. We are a group of entrepreneurial minded people whose collective expertise gives us a competitive advantage.
Role Summary
This Director of Marketing and Events role is a critical leadership position on the Eisen marketing team. This person will provide the strategic leadership, drive the vision, and lead the planning efforts for a broad range of live, virtual and hybrid events. They will also be responsible to lead all events, including hosted external events, and participate in large-scale exhibitions that align with and support our core values and overall brand strategy.
This individual will also work to implement national marketing campaigns and to support internal initiatives, community involvement, and external brand awareness goals. These efforts include leading our employer branding strategy and overall Eisen brand campaigns.
Key Responsibilities
Marketing & Brand Strategy
- Work with the Sr Management to develop and implement brand strategy to increase brand awareness.
- Drive brand strategy to increase brand equity and market share to make Eisen as the go-to brand for potential customers.
- Develop brand assets in line with the brand strategy to effectively promote Eisen to multi-channel distribution networks.
- Work with Sr Management to develop and create integrated campaigns that support employee awareness and further company and product knowledge.
- Work in collaboration with external partners to deliver impactful and effective audience-driven creative and help manage and facilitate an “always on” digital strategy.
- Work with external partners to lead our employer brand narrative, strategy, build brand awareness and development of tools for effective talent recruitment.
- Manage the marketing budget and cost control on your projects, delivering them within scope.
Event Strategy
- Define and drive the event strategy, and plans for virtual, in-person and hybrid events.
- Work with vendors to create event and display standards, planning tools, reuse strategy, and overall optimization of core assets.
- Drive all aspects of event logistics, including site and venue selection, agenda guidance, collateral development, production support, catering, sponsorships, and budget management.
- Oversee the efficacy and performance of all conferences and events by implementing consistent post-event surveys, providing analysis of performance against KPIs, delivering reports and insights to drive decision-making.
Key Qualifications/Requirements
- 5+ years experience in marketing and communications with a minimum of 6+ years as a people manager.
- Bachelor's degree or certificate in Marketing, Communications, Business or a related field.
Other Qualifications / Skills
- You must be a strong communicator with a passion for generating exceptional content as you will help direct, manage, and contribute to the development of thought leadership materials.
- Exceptional organization and project management skills.
- Demonstrated leadership with the ability to build relationships across all levels effectively.
- Must be an outstanding strategic problem-solver combined with strong operational and complex program management skills to drive implementation.
- Proven success in managing change in an organization a plus
- Ability to travel up to 30% of the time.
- Excellent professional communication skills (written and verbal)
- Proven experience running effective campaigns and integrated projects.
