ESSENTIAL DUTIES AND RESPONSIBILITIES
Includes the following. Other duties may be assigned.
Partnership & Sponsorship Strategy
- Identify, evaluate, and negotiate strategic partnerships that align with the brand’s vision, values, and marketing objectives.
- Build a robust partnership portfolio across lifestyle, culture, sports, music, hospitality, and community platforms.
- Develop long-term relationships with key partners to maximize value for both parties.
- Ensure partnerships reinforce brand positioning and drive cultural relevance in the U.S. market.
- Main KPIs
- Contract negotiation savings: Achieve X% cost efficiency or added value through negotiation.
- Partnership quality score: Achieve ≥80% score based on internal evaluation (brand fit, audience overlap, scalability, ROI potential).
Partnership Activation & Management
- Lead the development of integrated activation plans for all partnerships, ensuring they come to life across digital, social, experiential, retail, and on-premise channels.
- Work closely with internal stakeholders (brand, comms, media, trade marketing) to ensure cohesive execution.
- Manage deliverables, timelines, and budgets for each partnership.
- Track performance and provide post-activation reporting, ROI assessment, and recommendations.
- Main KPIs
- Activation Execution Accuracy: ≥95% of contracted assets delivered (digital, social, experiential, retail, on-premise).
- Engagement KPIs per Activation:
- Digital/social engagement: +X% vs. benchmark
- Earned media impressions: meets or exceeds forecast
- Activation ROI: Achieve minimum ROI benchmark (baseline from previous year or industry standards).
- Post-Activation Report Completion: 100% of partnerships have insights, learnings, and ROI reports delivered within the quarter of finalization.
Taproom Consumer Experience (in collaboration with Taproom General Manager)
- Co-design consumer engagement experiences that make the taproom a leading brand destination.
- Support the development of event programming, partner activations, and seasonal experiences within the taproom.
- Collaborate on merchandise strategy to ensure brand relevance, storytelling, and revenue impact.
- Ensure all consumer interactions at the taproom reflect the brand’s identity and elevate loyalty.
- Main KPIs
- Taproom Experience Satisfaction Score: Achieve ≥85% satisfaction (survey, feedback, online reviews).
- Event & Activation Impact:
- Increase in taproom foot traffic: +X%
- Increase F&B sales: X%
- Increase Retail (merchandise & to-go beer sales): X%
- Incremental revenue from events/activations: +X%
- Consistency of Brand Representation: ≥95% of taproom touchpoints meet brand standards (evaluated quarterly)
Brewery Tours (in collaboration with Communications Director)
- Support the Communications Director in shaping the narrative, flow, and storytelling of brewery tours.
- Ensure partnerships, brand assets, and cultural moments are integrated into the brewery tour experience where relevant.
- Align tour messaging with core brand pillars and marketing campaigns.
- Evaluate feedback and help optimize tour experiences to strengthen consumer education and engagement.
- Main KPIs:
- Tour satisfaction score: ≥90% satisfaction (post-tour surveys).
- Tour attendance growth: YoY increase in tour bookings.
- Integration of partnerships and brand assets: ≥80% of tours incorporate updated brand messaging and relevant partnerships.
Cross-Functional Collaboration
- Partner with Brand, Communication, Taproom, Sales, and Digital teams to ensure integration of partnerships into broader marketing and consumer programs.
- Align with insights and analytics teams to measure impact and refine strategies.
- Act as a connector between external partners and internal teams to unlock value and creativity.
- Work in close collaboration with the Content Hub in Spain to support global partnerships (LaLiga, Real Madrid)
- Main KPIs
- Stakeholder alignment score: ≥85% positive feedback from Communication, Commercial, and Taproom teams.
- Insights integration: ≥90% of partnership plans incorporate insights/analytics recommendations and learnings.
Budget Management & Efficiency
- Manage the partnerships and experiential budget with financial discipline and strategic prioritization.
- Track spending, evaluate performance, and optimize investment to maximize ROI.
- Ensure cost-effective negotiations with partners and agencies.
- Main KPIs:
- Budget variance: Maintain budget accuracy within ±0.3%.
- Partnership ROI: Achieve or exceed predefined ROI benchmarks for all partnerships.
- Cost-Effectiveness Metrics:
- Reduction in cost per consumer reached without penalizing the quality on execution.
- Savings through partner negotiation or optimization.
- Financial Reporting Timeliness: 100% of reports delivered on schedule.
QUALIFICATIONS, SKILLS, KNOWLEDGE & EXPERIENCE
- Experience: 5-7 years in partnerships, sponsorship management, experiential marketing, or brand marketing.
- Proven track record in identifying, negotiating, and activating partnerships with measurable results.
- Experience in experiential marketing, on-premise activations, or hospitality strongly preferred.
- Strong understanding of integrated marketing, including content, digital, social, events, and PR.
- Excellent project management and stakeholder management skills.
- Ability to manage relationships with agencies, partners, suppliers, and internal teams.
- Strong analytical mindset to evaluate ROI, effectiveness, and optimization opportunities.
- Outstanding communication and negotiation skills.
- Experience in the beer, beverage, lifestyle, sports, entertainment, or FMCG sectors.
- Familiarity with experiential trends, and partnership ecosystems.
- Understanding of taproom or hospitality operations is a plus.
- Comfortable working in fast-paced, cross-functional, and consumer-facing environments.
- Passion for brand building, creativity, and delivering memorable experiences.
Compensation & Benefits:
- Salary Range: $80,000-95,000/year
- Health, dental, vision, and other coverage for all employees starts date of hire.
- 401(k) matching
- Paid time off, volunteer time, and floating holidays
- Employee Assistance Program
- Paid sabbaticals with tenure
- Paid parental leave for all employees
