Our Company
At Teradata, we believe that people thrive when empowered with better information. That's why we built the most complete cloud analytics and data platform for AI. By delivering harmonized data, trusted AI, and faster innovation, we uplift and empower our customers-and our customers' customers-to make better, more confident decisions. The world's top companies across every major industry trust Teradata to improve business performance, enrich customer experiences, and fully integrate data across the enterprise.
What You'll Do
We are seeking a Sr. Manager, Brand & Content to lead the creation of a scalable, global content and creative marketing engine for our Corporate Marketing team. This role is responsible for defining and governing the brand storytelling framework, leading corporate-level brand campaigns, and enabling a decentralized model where local/regional teams can adapt and scale content with the support of agencies and partners.
Key Responsibilities
Brand & Content Strategy
Define and evolve the company's global brand narrative, messaging house, and content standards to ensure consistency across regions, industries, and business units
Develop scalable content strategies that support corporate marketing objectives (brand awareness, thought leadership, pipeline acceleration)
Partner with product marketing, digital and lifecycle marketing, and GTM marketing to align storytelling with business priorities
Champion customer advocacy by framing narratives and content around customer needs, ensuring storytelling resonates with both existing and potential customers
Corporate Brand Campaigns
Own the development and execution of corporate-level brand campaigns, including global awareness, thought leadership, and major launches
Ensure campaigns reflect the global brand narrative and amplify corporate priorities across channels
Partner closely with the Director of Digital to activate campaigns through paid, owned, and earned channels - with Brand driving the what (story, creative, content) and Digital driving the how (channel mix, targeting, optimization)
Provide toolkits and campaign assets that enable regional teams to adapt campaigns for local market needs while ensuring brand consistency
Ensure all campaigns are built around a customer framework-speaking authentically to customer priorities, challenges, and aspirations
Content & Creative Engine
Build and manage an in-house content and creative function to deliver global-level campaigns, hero content, and corporate initiatives
Establish playbooks and brand guidelines that guide regional and field teams in adapting content for local markets
Oversee the development of high-quality content assets across digital, social, events, campaigns, and internal channels
Create and maintain content calendars, asset libraries, and distribution workflows for scale and reuse
Prioritize content that not only reflects the brand but also elevates the customer voice-ensuring every asset demonstrates clear relevance to customer needs
Lead, coach, and develop a small team of content writers and designers to deliver impactful, customer-centric assets at scale
Agency & Partner Ecosystem
Identify and manage agency partners to support local campaign adaptation, event creative needs, and specialized content production
Negotiate scopes of work and ensure agency alignment to brand standards, budgets, and performance expectations
Build a network of preferred partners that regional teams can leverage under corporate oversight
Drive partner alignment to a customer-centric approach so external work mirrors the same commitment to advocacy and authenticity
Governance & Measurement
Define brand and content standards, guidelines, and frameworks that ensure consistency across regions, industries, and campaigns
Partner with Marketing Operations (Content Ops) to operationalize governance through systems, workflows, metadata, and analytics
Provide oversight to ensure that governance processes (intake, prioritization, approvals, localization, versioning) are applied consistently, without owning day-to-day enforcement
Collaborate with Marketing Ops on performance dashboards and KPIs, interpreting results to optimize brand campaigns and storytelling
Regularly audit brand execution across corporate, regional, and partner channels to prevent brand dilution and ensure adherence to standards
Measure success not just by brand adoption and consistency, but also by the degree to which content reflects and amplifies customer needs, feedback, and satisfaction
Who You'll Work With
The Sr. Manager will be both strategist and operator: shaping our global narrative, driving creative excellence, and ensuring governance, while balancing in-house execution with agency partnerships. This leader will also directly manage a small team of content writers and designers, fostering talent development and creative excellence. Equally important, this leader will operate from a customer-first mindset-embedding customer perspectives into every decision, process, and piece of content to ensure our brand always reflects the needs and voices of the people we serve.
What Makes You a Qualified Candidate
Strategic thinker who can connect brand vision with content execution at scale
Collaborative leader who thrives in cross-functional, global environments.
Strong project management and organizational skills to manage multiple priorities
Data-driven mindset with ability to measure and demonstrate brand/content impact
Comfortable leading both creative vision and operational rigor
Deeply customer-centric leader who prioritizes advocacy, ensuring the customer perspective is embedded into brand, content, and processes
What You Will Bring
Consistent, unified global brand narrative adopted across regions.
Successful launch and adoption of corporate-level brand campaigns that elevate brand awareness and thought leadership
Scalable content model that balances corporate-led initiatives with localized execution
Improved content performance and measurable contribution to pipeline and brand equity
Effective partnership with Marketing Ops, resulting in strong governance, high-quality analytics, and reduced brand dilution across decentralized teams
Clear evidence that the brand, campaigns, and content resonate with customers-measured by engagement, advocacy, and relevance to customer needs
Why We Think You'll Love Teradata
We prioritize a people-first culture because we know our people are at the very heart of our success. We embrace a flexible work model because we trust our people to make decisions about how, when, and where they work. We focus on well-being because we care about our people and their ability to thrive both personally and professionally. We are committed to actively working to foster an inclusive environment that celebrates people for all of who they are.
#LI-OC1
Teradata is proud to be an equal opportunity employer. We do not discriminate based upon race, color, ancestry, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related conditions), national origin, sexual orientation, age, citizenship, marital status, disability, medical condition, genetic information, gender identity or expression, military and veteran status, or any other legally protected status. We welcome and encourage individuals from all backgrounds to apply and join our team, bringing their unique perspectives and experiences to help us innovate and grow.
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