Company description
Martin Retail Group isn't your typical "ad agency." We are local retail marketing specialists who provide strategic turn-key solutions for global blue-chip brands like Cadillac, GMC, Buick, and Chevrolet. Founded in 1977 in Birmingham, Alabama, we more have more than 400 team members across the United States. Martin Retail Group is a member of the Publicis Worldwide global network.
Overview
The Campaign Coordinator will play a critical role overseeing accounts that he or she will plan, execute and optimize digital campaigns.
Responsibilities
Work closely with Campaign Management team to implement campaigns and provide media solutions
Create and manage Insertion Orders including reconciling invoices for payment
Understand agency's digital and audience strategy to be able to effectively communicate with agency partners, clients and stakeholders and integrate into media plans
Demonstrate diligence, attention to detail and adherence to programmatic and addressable best practices throughout the full programmatic campaign life cycle
Maintain and organize campaign-specific materials in team's shared document repository
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns utilizing Media Ops reporting, email correspondence, and/or Teams communication channels
Assist in the development of client-facing campaign performance reports as needed
Manage the creation, QA, and delivery of insertion orders based on client requests
Assist in monitoring the delivery of campaign assets from Traffic / Ad Ops teams and responsible for providing additional relevant campaign documentation to trading teams in preparation for campaign launch
Responsible for campaign QA process to ensure accurate campaign taxonomy, implementation, pacing, and performance
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
Work with media partners to share media performance reporting and to ensure accurate platform implementation
Qualifications
Education:
- 4-year degree in advertising, marketing, or relevant field
Experience:
- 1 year agency and media experience in fast-paced, live, programmatic offerings
preferred
Skills:
Proven track record of interpersonal skills to work with a variety of people in different internal departments, as well as and external vendors and clients across the US
Must contribute positively to team culture and thrives in both collaborative and independent work environments
Outstanding organizational and communication skills and enjoys working in a fast-paced environment
Exceptional experience with digital media planning and buying including programmatic
Strong communication skills, verbal and written, and presentation skills
Strong analytical and data-driven decision-making skills
Great work ethic and detail oriented
Client-focused with a strong sense of urgency
Working knowledge in Microsoft Office Suite with intermediate to advanced understanding of Excel, or willingness to expand skillset
Additional information
Compensation Range: $33,535 - $40,280. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
All your information will be kept confidential according to EEO guidelines.
