The Digital Experience Analyst - Test and Learn role's key Responsibilities include but not limited to:
Experience Optimization & A/B Testing
Assist in designing and executing A/B and multivariate tests to improve user experience and conversion.
Monitor test performance and help interpret results to guide optimization strategies.
Collaborate with UX, media, and development teams to implement test learnings.
Cross-Tier Analytics Support
Help align tracking and reporting across Tier 1 and Tier 3 digital platforms.
Support data consistency and integration across websites, media, and lead systems.
Tagging & Data Quality
Assist with analytics tagging implementation and QA to ensure accurate data collection.
Monitor dashboards for anomalies and escalate issues as needed.
Performance Reporting
Build and maintain reports and dashboards using tools like Tableau or Power BI.
Track KPIs such as website engagement, lead conversion, and campaign performance.
Insights & Recommendations
Analyze user behavior and funnel performance to identify friction points.
Provide actionable insights to improve digital experiences and business outcomes.
Basic Qualifications:
Bachelor's degree in Marketing, Business, Analytics, or related field
5 years of experience in digital analytics or optimization, preferably in automotive or multi-tier environments
Familiarity with tools like Adobe Analytics, Google Analytics, Tableau, Power BI, and tag management systems
Experience supporting A/B testing or personalization initiatives
Strong attention to detail, analytical thinking, and communication skills
Ability to work collaboratively in a fast-paced, cross-functional environment
Salaried Employee Benefits (US, Non-Represented)
Health & Wellbeing
Comprehensive coverages encompassing the Physical, Mental, Emotional, and overall Wellbeing of our employees, including short- and long-term disability.
Compensation, Savings, and Retirement
Annual Incentive Plan (SAIP), 401k with Employer Match & Contribution (max 8%), SoFi Student Loan Refinancing.
Time Away from Work
Paid time includes company holidays, vacation, and Float/Wellbeing Days.
Family Benefits
12 Weeks paid Parental Leave, Domestic Partner Benefits, Family Building Benefit, Marketplace, Life/Disability and other Insurances.
Professional Growth
Annual training, tuition reimbursement and discounts, Business Resource & Intra-professional Groups.
Company Car & More
Comprehensive Company Car Program and Vehicle Discounts. Vehicle discounts include family and friends.
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled.
