Job Description
Insight Global is looking for a Sr. Director of Creative Effectiveness to come join the Global Growth Marketing team at a large client of theirs in the West MI area. This individual contributor role will support enterprise goals around improving end-to-end creative and content effectiveness across the company's brands and activations globally.
Compensation:
$66.00/hr - $68.00/hr
Exact Compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
· 10+ years of experience in creative, integrated marketing, and insights & analytics.
· Exp. working with AI/ML tools and platforms such as VidMob.
· Familiar with industry resources such as WARC and Cannes Lions.
· Comfortable with DAM systems, creative analytics platforms, and martech/adtech stacks. · Strong influencing skills and ability to drive alignment across global and regional teams.
· Experience managing or collaborating with international agency networks and cross-border teams.
· Familiarity with creative performance metrics and tools.
· Ability to balance creativity with operational efficiency and ROI.
· Passion for emerging trends in AI, machine learning, and data-driven creative optimization. null
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].
