About MRM:
MRM creatively engineers total human experiences. Through purposeful, dynamic intersections between strategy, creative, technology and data sciences, MRM operates in a borderless, integrated way, to allow for greater collaboration and velocity— all to the service of helping businesses grow meaningful relationships with people. MRM has 35-plus offices across North America, Latin America, Europe, the Middle East and Asia Pacific.
At MRM, we value a culture in which all people are treated with dignity, fairness and respect. We’re committed to fostering a positive environment free from harassment and discrimination. We empower individuals to take action and be creative when solving problems. And we expect self-awareness and accountability from team members at all levels of the organization. This is much more than a statement – it’s in the act of living our daily lives.
MRM is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.
About the Role:
We’re seeking a Senior Strategist who can seamlessly blend consumer insight, data interpretation, and storytelling to shape strategies that elevate GM brand websites (Chevrolet, Buick, GMC, and Cadillac). This role is ideal for someone who is both analytical and creative—someone who sees the big picture but knows the details matter, too.
As a senior member of the team, you’ll lead the development of content and communication strategies that drive long-term customer value, deepen engagement, and improve user experience across GM’s digital ecosystem. You’ll be a collaborative partner to account leads, creatives, data teams, and clients, with the confidence to guide strategy conversations and the discipline to execute.
Responsibilities:
- Lead development of cross-channel digital and content strategies that strengthen customer relationships and increase conversion
- Collaborate closely with internal teams and client stakeholders to uncover opportunities rooted in customer needs and business goals
- Translate research and performance data into actionable insights, compelling narratives, and clear strategic POVs
- Write and deliver creative briefs that inspire standout work and ensure alignment with strategic intent
- Shape messaging frameworks and content architecture across web platforms with attention to SEO, personalization, and brand voice
- Partner with analytics teams to define KPIs, measurement strategies, and testing plans
- Conduct communications audits, user journey evaluations, and competitive benchmarking to inform recommendations
- Stay informed on automotive trends, consumer behavior, and emerging digital tools/technologies
- Mentor junior strategists and contribute to a strong, collaborative strategic culture
- Confidently present strategy work internally and externally, adapting messaging for senior stakeholders
Education and Experience
- 5+ years of experience in strategic planning, digital strategy, content strategy, or customer experience, preferably in an agency or consultancy
- Strong understanding of content ecosystems, user behavior, and digital KPIs
- Demonstrated ability to lead integrated strategy development across large-scale websites or platforms
- Proven success building strategic presentations that inspire creative and influence executive stakeholders
- Confident communicator and storyteller, with experience presenting to senior clients
- Familiarity with automotive, tech, or similarly complex industries is a plus
- Skilled in both qualitative and quantitative research methods, and able to turn findings into compelling insights
- Passionate about innovation, consumer behavior, and the evolving role of content in the digital journey
- Bachelor's degree in marketing, communications, business, or related field (graduate degree a plus)
If you require accommodation for any part of the application or hiring process, please submit your request through one of the following methods listed below:
- a) Dedicated E-mail – [email protected]
- b) US Mail – 360 W. Maple Birmingham, MI 48009
- c) Dedicated Phone – 248-203-8000
