A cover letter and resume are important submissions for the hiring team to get a sense of your experience. In the cover letter, one page or less, please let us know how this role aligns with your career aspirations and skills. Submit both a cover letter and resume as one file, due to system limitations.
The Stephen M. Ross School of Business at the University of Michigan is a learning community grounded in the principle that business can be an extraordinary vehicle for positive change in today's dynamic global economy. The Ross School of Business mission is to build a better world through business. Through our powerful ideas, purpose-driven leaders, and positive impact, we empower business leaders to improve the world. Learn more about Ross HERE.
This role is hybrid with on-site expectations in Ann Arbor, MI 3 days per week. Domestic and international travel is required. You may work on-call hours. You will work during early mornings, nights, or weekends. For a full job description, see link here. For questions about this role, email [email protected].
Digital Content and Website Management
- Write and edit clear, engaging content for the Erb Institute website to appeal to prospective students, alumni, donors, faculty, partners, and researchers.
- Update the website with news, events, features, and other content. Collaborate on SEO strategy to improve visibility and search rankings.
Social Media Management
- Manage daily operations of the Erb Institute's social media platforms (LinkedIn, Instagram, Facebook, and BlueSky), including content creation, scheduling, monitoring, and analytics.
- Develop campaigns to grow engagement and reach, tailored to platform and audience.
- Track social media trends and best practices and apply them to Erb's strategy.
Email and Newsletter Communications
- Design, write, and distribute audience-specific newsletters to key stakeholder groups, including students, alumni, partners, and internal audiences.
- Monitor analytics and adjust strategy for reach and engagement.
Content Creation and Strategy
- Collaborate with the Associate Director on editorial planning and brand storytelling.
- Maintain a content calendar across platforms and communications channels.
- Create new content ideas (written, visual, and multimedia) to spotlight student stories, alumni updates, research impact, and events.
- Support photography, video, and graphic design needs for campaigns and events (in partnership with freelancers or internal resources).
Event Promotion and Support
- Create and distribute marketing materials for events and programs, including digital ads, email campaigns, and social content.
- Ensure event communications are aligned with the Institute's brand voice and goals.
- Support on-site social media coverage, and follow-up storytelling.
Project and Brand Management
- Ensure all marketing materials reflect the Erb Institute's brand voice, values, and visual identity.
- Coordinate with freelance designers, photographers, and writers when needed.
- Track project deadlines and consistency.
Analytics and Reporting
- Monitor website, email, and social media analytics to assess performance.
- Create regular reports to share key insights and inform strategic improvements.
- Bachelor's degree with 3+ years of professional experience in marketing, communications, digital media, or a related field or equivalent combination of
education and experience. - Demonstrated experience managing social media platforms, writing and editing for digital audiences, and coordinating marketing content and campaigns across
multiple channels. - Proficiency with digital marketing tools and platforms, such as content management systems (e.g., WordPress or Drupal), social media management tools (e.g., Hootsuite, Sprout Social), email marketing platforms (e.g., Mailchimp), and basic graphic design software (e.g., Canva, Adobe Creative Suite).
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